7:30 AM8:00 PM

Registration Open

Petrus

8:00 AM9:30 AM

Continental Breakfast & Networking

Sunset Terrace & Foyer

8:00 AM9:30 AM

More Than “Getting Paid”: Prioritizing Payment Strategy to Enable Growth (By Invitation Only)

Margaux 2

Payments used to be a set-and-forget, end-of-the-funnel action. But payment technologies and platforms have evolved, and solutions like Magento 2 are now a critical component of commerce and business growth. The right payment solution plays a key role in conversion, customer experience, acquiring new customers, and more. In this panel, Andy will join two successful merchants and two system integrators to discuss payment integrations and technologies. They will explore how they relate to today’s mission-critical topics, such as security, increasing mobile conversion, globalization, and how payment platforms of today are about more than simply getting paid.

Moderator:
Andy Barker, Sr. Director of Strategy & Growth, Global Payments, Magento Commerce
Speakers:
Justin Finnegan, COO, Gorilla Group
Lindsay Hunt, VP Sales & Administration, SuperATV
Darin Lynch, CEO & Founder, Irish Titan

10:00 AM10:45 AM

Magento Business Intelligence: Data-Driven Strategies for Online Growth

Mouton 2

Last year, the Magento Business Intelligence Team analyzed sales and customer data across hundreds of online merchants. In this presentation, Robert Moore, Head of Magento Business Intelligence, will share the results of this research and his data-driven playbook for driving online growth. This exclusive benchmarking data dissects the impressive performance of the fastest-growing online retailers and gives you guidelines on benchmarking your own efforts against these top-performing companies.

Speakers:
Robert Moore, Head of Magento Business Intelligence, Magento Commerce

10:00 AM10:45 AM

Technical Deep Dive: How to Pass the Magento Marketplace Extension Quality Program

Margaux 1

In order to sell your extension in the Magento Marketplace, it must first pass the Extension Quality Program (EQP). Magento has just added an automated production installation test and additional manual QA, so you can check your extension installs without error, is configurable (as applicable), operates as expected, and does not break any Magento functionality. In this session, discover the best tips and tricks to clear all the checks, and start selling fast.

Speakers:
Jason Cochran, Head of Marketplace Engineering, Magento Commerce

10:00 AM12:00 PM

Commerce Conversations

Lafite 2

Commerce Conversations is designed to promote networking and collaboration among Imagine 2017 attendees by starting small group discussions on various commerce-related topics. Come and share your knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.

10:00 AM12:00 PM

Magento U: The Advanced Marketing Features of Magento 2, a Deep Dive.

Mouton 1

Launching a comprehensive marketing campaign is critical to the success of any online store. In this seminar, you will learn how to leverage the advanced features of Magento 2 Enterprise Edition. Through a series of demonstrations, you will gain a deeper understanding of how to leverage these features and boost your profits.

Speakers:
Hillary Corney, Magento U Business Architect, Magento Commerce

10:00 AM12:00 PM

Merchant to Merchant I (By Invitation Only)

Lafite 1

11:00 AM11:45 AM

Improving Mobile Conversion: The 50% You’re Missing

Mouton 2

Despite exponential growth in customers shopping on mobile devices, conversion remains painfully low. Improving checkout and conversion isn’t just a design problem: it’s a consumer behavior challenge, where integrating the right technologies becomes critically important. Jon and Ben will walk through the data, the challenge, and solutions at your disposal.

Speakers:
Jon Higby, Manager of Solution Engineering for Partners, PayPal
Ben Marks, Evangelist, Magento Commerce

11:00 AM11:45 AM

Technical Deep Dive: Omnichannel Solutions with Magento Commerce Order Management

Margaux 1

Broaden your project delivery capabilities with omnichannel features, complex inventory management and order routing, advanced payment tools, and great customer service experiences. Magento Commerce Order Management can help you delight your clients by enabling them to unite their physical and online presence, minimize costs, and boost sales potential. Mark will explain common scenarios, but also show how Magento Commerce Order Management can adapt to the unique needs of your clients.

Speakers:
Mark Hatch, Director Product Delivery, Magento Commerce

12:00 PM1:30 PM

Networking Lunch

Sunset Terrace, Lafite 1 & 2

1:30 PM2:15 PM

Achieve Business Nirvana with Magento Digital Commerce

Mouton 1

Immerse yourself in the “day in the life” of a marketing superstar. Hear firsthand how to fast-track digital content changes and campaigns while out-innovating your competitors to deliver great experiences, and more sales. No IT knowledge required.

Speakers:
Alex Barbier, Digital Marketing Director, Oliver Sweeney
Heather Middlebrook, Director of Cloud Product Marketing, Magento Commerce

1:30 PM2:15 PM

Design Thinking: Design Review Workshop

La Tache

This workshop covers the fundamentals of the design thinking process and how to effectively apply it to your own eCommerce website. Learn fresh techniques for critiquing websites, evaluating the customer journey, and brainstorming creative solutions. This workshop is crafted to help you collaborate and develop solutions to real business problems.

Speakers:
Eric Erway, UX Manager, Magento Commerce
Ann Hudspeth, UX Design Manager , Magento Commerce
Guliz Sicotte, Director of Product Design, Magento Commerce

1:30 PM2:15 PM

Higher Sales, Lower Costs, Better Experiences

Mouton 2

Achieve all this and more with an effective Order Management System. Merchants on Magento Commerce Order Management will discuss how they are leveraging this modular, cloud-based solution to grow their business in today’s omnichannel world. From capture to source, and ultimately to fulfillment, they will share their thoughts and experiences on the following: using their store network to fulfill online orders with buy-online pick-up in-store and ship-from-store, writing business rules to optimize sourcing and fulfillment, and arming store associates with information to save a sale. Join us for this informative panel discussion.

Speakers:
Sean Colin, eCommerce Manager, Helly Hansen
Andrew Devlyn, Director of Innovation, Devlyn Group
Michael Sonier, Head of Omnichannel Products, Magento Commerce

1:30 PM2:15 PM

Technical Deep Dive: Expert Guidance on Migrating from Magento 1 to Magento 2

Margaux 1

Migrating a Magento site is not just about code and data. Commerce platforms evolve over time and your Magento 1 solution is likely different today compared to the day you launched. Planning a successful migration means understanding what you have and where you are going before you can begin. In this session, architects from the Magento Expert Consulting Group will lay out best practices for defining your migration strategy, and share tips and techniques for code and data migration.

Speakers:
James Cowie, Technical Architect, ECG, Magento Commerce
Gordon Knoppe, Business Solutions Architect, ECG, Magento Commerce

1:30 PM3:30 PM

Commerce Conversations

Lafite 2

Commerce Conversations is designed to promote networking and collaboration among Imagine 2017 attendees by starting small group discussions on various commerce-related topics. Come and share your knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.

1:30 PM3:30 PM

Merchant to Merchant II (By Invitation Only)

Lafite 1

2:30 PM3:15 PM

Payments & Risk Simplicity is the New Story for Todays Merchants

Mouton 2

We are rewriting the story for merchants when it comes to payments. We are cutting through the noise because we know there is more than just cost when merchants are choosing their payments partners. Merchants need simple, they need expertise. Join this discussion with partners and merchants to learn how Magento has broken down the complexity of payments and risen to the top with our Payments solution.

Speakers:
Andy Barker, Sr. Director of Strategy & Growth, Global Payments, Magento Commerce

2:30 PM3:15 PM

Technical Deep Dive: Everything Was UI Components & Nothing Hurt

Margaux 1

UI Components are new, powerful, and flexible, but they aren’t widely understood. Let’s build a cool interface with UI components and demystify them in the process. In this session, Magento will speak frankly about the roadmap for UI Components and their current shortcomings. You will emerge with a new excitement and confidence about using UI Components everywhere in the Magento-verse.

Speakers:
James Zetlen, Frontend Architect, Magento Commerce

2:30 PM3:15 PM

Understanding the Total Cost to Migrate & Implement on Magento

Mouton 1

One of the most scrutinized factors for retailers deciding on an eCommerce platform strategy is evaluating the cost of upgrading or implementing a new commerce platform. Magento completed a comprehensive research study with FitForCommerce to understand the total effort and cost of upgrading or implementing a new store on the Magento platform. In this session, you will gain insights into these research findings, based on real-world client projects. In addition, you will hear from a Magento merchant about how to best approach a project, minimize risks and upfront costs, and maximize your return on investment.

Speakers:
Richard Adams, Sr. Consultant, FitForCommerce
Alex Barbier, Digital Marketing Director, Oliver Sweeney
Craig Peasley, Sr. Director of Product Marketing, Magento Commerce
Jonathan Stephens, General Manager, Audio Advice

2:30 PM3:15 PM

User Experience at Magento

La Tache

Curious about how the UX team at Magento works? Join this session on the state of UX design at Magento. The UX team will share their design principles and how they are applied daily in an agile environment. Learn how they incorporate research, prototyping, and testing through their stories of big wins and complex challenges. You will receive a transparent view of the UX design process and takeaways that you can apply to your business.

Speakers:
Eric Erway, UX Manager, Magento Commerce
Ann Hudspeth, UX Design Manager , Magento Commerce
Guliz Sicotte, Director of Product Design, Magento Commerce

3:30 PM5:00 PM

Magetalk Live featuring futurecommerce

Latour

3:30 PM7:00 PM

Sponsors Marketplace Grand Opening Reception

Latour

4:30 PM5:15 PM

Technical Deep Dive: Develop, Deploy, Manage & Optimize for Magento Enterprise Cloud Edition

Margaux 1

During this session, we will cover real world scenarios and lessons learned from the recent ‘go live’ projects on Magento Enterprise Cloud Edition. You will see a demonstration of the developer environment, and receive recommendations on optimizing the integrated business intelligence, performance management tools, and site delivery services. This session also covers common extensions available to create a differentiated site and practical ‘how to’ advice from the experts.

Speakers:
Aaron Koch, Sr. Cloud Solutions Architect, Magento Commerce
Doug McIver, Sr. Director of Product Management, Magento Commerce

4:30 PM5:15 PM

The Future of Active Magento Cyber Security

Mouton 2

Security is a growing focal point in eCommerce operations. This session will cover security best practices, real world data breach insights, and the benefits of automated security monitoring for Magento sites. The features and capabilities in the Magento Security and Auditing tool illustrate how to improve site security and protect your site from eCommerce cyber-attacks.

Speakers:
Alan Barber, CEO & Co-Founder, Cadence Labs
Joel Hart, CEO & Founder, Mediotype
John Steer, Chief of Information Security, Commerce Technologies, Magento Commerce

4:30 PM6:30 PM

Merchant to Merchant III (By Invitation Only)

Lafite 1

5:30 PM6:15 PM

Technical Deep Dive: DevExperience

Margaux 1

A quick demonstration of Magento DevBox, a standardized development environment from Magento. Magento core developer leads will answer your questions on topics like architectural directions, test automation, community contributions, and more.

Speakers:
Piotr Kaminski, Lead Product Manager, Magento Commerce
Max Yekaterynenko, Director of Community Engineering, Magento Commerce

5:30 PM7:00 PM

Increasing Diversity in Tech

Margaux 2

According to Women Who Code, diverse teams perform better by increasing collective intelligence. Companies with the highest representation of women in leadership have seen a 34 percent higher ROI than those with few or no women. Technology companies are far from closing the gap on gender disparity. Join a diverse panel of technology leaders, Magento clients, and partners as they discuss the challenges and advances.

Moderator:
Francesca Molinari, Chief Human Resources Officer, Magento Commerce
Speakers:
Hilda Fontana, VP of Engineering & Technology, LD Products
Kate Morris, CEO & Founder, Adore Beauty
Alaina Percival, CEO, Women Who Code
Alessandro Ronchi, Magento Master & COO, BitBull

6:00 PM7:00 PM

Magetalk Live featuring futurecommerce

Latour

7:00 PM10:00 PM

Opening Night Networking Event

Sunset Terrace