2017 Agenda

Subject to change

7:30 AM8:00 PM

Registration Open

Petrus

8:00 AM9:30 AM

Continental Breakfast

10:00 AM10:45 AM

How to Pass the Magento Marketplace Extension Quality Program (EQP)

Margaux 1

In order to sell your extension in the Magento Marketplace, it must first pass the Extension Quality Program (EQP). Magento has just added an automated production installation test and additional manual QA, so you can check your extension installs without error, is configurable (as applicable), operates as expected, and does not break any Magento functionality. In this session, discover the best tips and tricks to clear all the checks, and start selling fast.

10:00 AM10:45 AM

Magento Business Intelligence: Data-Driven Strategies for Online Growth

Mouton 2

Last year, the Magento Business Intelligence Team analyzed sales and customer data across hundreds of online merchants. In this presentation, Robert Moore, Head of Magento Business Intelligence, will share the results of this research and his data-driven playbook for driving online growth. This exclusive benchmarking data dissects the impressive performance of the fastest-growing online retailers and provides attendees with guidelines for how to benchmark their own efforts against these top-performing companies.

10:00 AM12:00 PM

Commerce Conversations

Lafite 2

Commerce Conversations is designed to promote networking and collaboration among Imagine 2017 attendees by facilitating small group discussions on various commerce-related topics. Participants will share their knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.

10:00 AM12:00 PM

Magento U: Deep Dive into the Advanced Marketing Features of Magento 2

Mouton 1

Putting together a comprehensive marketing campaign is critical to the success of any online store. In this seminar, you will learn how to leverage the advanced Magento 2 Enterprise Edition features to create such a campaign. Through a series of demonstrations, you will gain a deeper understanding of these features and how to leverage them for your business.

10:00 AM12:00 PM

Merchant to Merchant (By Invitation Only)

Lafite 1

11:00 AM11:45 AM

Omnichannel Solutions with Magento Commerce Order Management

Margaux 1

Delight your prospects and clients by helping them unite their physical and online presence, minimizing costs, while maximizing sales potential. Learn how to use the Magento Commerce Order Management solution to broaden your project delivery capabilities to include omnichannel strategies, enhanced inventory management and order routing, payment and risk services, and improved customer service. We’ll review the newest product capabilities and discuss how system integrators design, integrate, and deploy Magento Commerce Order Management.

11:00 AM11:45 AM

The Future of Active Magento Cyber Security

La Tache

Security is a growing focal point in eCommerce operations. This session will cover security best practices, real world data breach insights, and the benefits of automated security monitoring for Magento sites. The features and capabilities in the Magento Security and Auditing tool illustrate how to improve site security and protect your site from eCommerce cyber-attacks.

12:00 PM1:30 PM

Networking Lunch

1:30 PM2:15 PM

Achieve Business Nirvana with Magento Digital Commerce

Mouton 1

Immerse yourself in the "day in the life" of a marketing superstar. Hear firsthand how to fast track digital content changes and campaigns while out-innovating your competitors, to deliver great experiences, and more sales. No IT required.

1:30 PM2:15 PM

Design Thinking: Design Review Workshop

La Tache

This workshop covers the fundamentals of the design thinking process and how to effectively apply it to your own eCommerce website. Learn fresh techniques for critiquing websites, evaluating the customer journey, and brainstorming creative solutions. This workshop is crafted to help you collaborate and develop solutions to real business problems.

1:30 PM2:15 PM

Expert Guidance on Migrating from Magento 1 to Magento 2

Margaux 1

Migrating a Magento site is not just about code and data. Commerce platforms evolve over time and your Magento 1 solution is likely different today compared to the day you launched. Planning a successful migration means understanding what you have and where you are going before you can begin. In this session, architects from the Magento Expert Consulting Group will lay out best practices for defining your migration strategy, and share tips and techniques for code and data migration.

1:30 PM2:15 PM

Master All Things Payments & Risk

Mouton 2

1:30 PM3:30 PM

Commerce Conversations

Lafite 2

Commerce Conversations is designed to promote networking and collaboration among Imagine 2017 attendees by facilitating small group discussions on various commerce-related topics. Participants will share their knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.

1:30 PM3:30 PM

Merchant to Merchant (By Invitation Only)

Lafite 1

2:30 PM3:15 PM

Everything Was UI Components & Nothing Hurt

Margaux 1

UI Components are new, powerful, and flexible, but they aren’t widely understood. Let’s build a cool interface with them and demystify them in the process. We will speak frankly about the Magento roadmap for UI Components and the shortcomings they currently have. You will emerge with a new excitement and a new confidence about putting UI Components everywhere in the Magentoverse. (Magentinuum?)

2:30 PM3:15 PM

Higher Sales, Lower Costs, Better Experiences

Mouton 2

Achieve all this and more with an effective Order Management System. Merchants on Magento Commerce Order Management will discuss how they are leveraging this modular, cloud-based solution to grow their business in today’s omnichannel world. From capture to source, and ultimately to fulfillment, they will share their thoughts and experiences on the following: using their store network to fulfill online orders, writing business rules to optimize sourcing and fulfillment, and arming store associates with information to save a sale. Join us for this informative panel discussion.

2:30 PM3:15 PM

Understanding the Total Cost to Migrate & Implement on Magento

Mouton 1

One of the most scrutinized factors for retailers deciding on an eCommerce platform strategy is evaluating the cost of upgrading or implementation of a commerce platform. Magento recently completed a comprehensive research study with Fit For Commerce to understand the total effort and cost of upgrading or implementing a new store on the Magento platform. In this session, attendees will gain insights into these research findings, based on real-world client projects, in addition to hearing first-hand from Magento merchants on how to approach a project and minimize risks and upfront costs to maximize their return on investment.

2:30 PM3:15 PM

User Experience at Magento

La Tache

Curious about how the UX team at Magento works? Join us for a session on the state of UX design at Magento, where we will share our design principles and how they are applied daily in an agile environment. Learn how we incorporate research, prototyping, and testing through examples of our big wins and complex challenges. Our goal is to provide a transparent view of the UX design process and takeaways you can apply to your business.

3:30 PM7:00 PM

Sponsors Marketplace Grand Opening Reception

4:30 PM5:15 PM

Develop, Deploy, Manage & Optimize for Magento Enterprise Cloud Edition

Margaux 1

During this session, we will cover real world scenarios and lessons learned from the recent ‘go live’ projects on Magento Enterprise Cloud Edition. Topics include demonstration of the developer environment, recommendations on optimizing the integrated business intelligence, performance management tools, and site delivery services along with the common extensions available to create a differentiated site. Practical ‘how to’ advice from the experts.

4:30 PM5:15 PM

Magento Marketplace & Accelerated Growth Drivers

Mouton 2

Magento Marketplace offers merchants a curated user experience for greater discovery of high-quality products and services. The Marketplace leverages the Magento platform to provide a full-featured app store with integrated payments, analytics and the tools and marketing support for greater monetization of developer app businesses. This session will walk developers and merchants through the updated Marketplace experience and the Extension Quality Program.

5:30 PM6:15 PM

DevExperience

Margaux 1

A quick demonstration of Magento DevBox, a standardized development environment from Magento. Magento core developer leads will answer your questions on topics like architectural directions, test automation, community contributions, and more.

7:00 PM10:00 PM

Opening Night Networking Event