2019 Session Descriptions

To view the full Imagine 2019 agenda, click here. Please note that the agenda is subject to change.

Magento U: Getting Started with Magento Cloud Development
This one-day course helps Magento developers get started with using Magento Commerce Cloud from a backend developer perspective. Please note that this is a one-day subset of the full course, “Magento Commerce Cloud for Developers.” Magento Cloud development best practices are introduced and you will gain the practical knowledge and skills required to deploy and operate in the Magento 2 Cloud environment, including how to leverage Cloud platform features to enhance your project operations and performance.
Magento U: Magento Certified Solution Specialist Prep Workshop, presented by SwiftOtter
This one-day preparation workshop, co-sponsored by SwiftOtter & Magento U, helps focus the professional on key topics and objectives covered in the Magento 2 Certified Solution Specialist exam. Topics discussed include eCommerce, Magento Architecture, Magento Admin & Storefront, Business & Applications, and Catalog.
Special Sessions
Commerce Conversations
Commerce Conversations is designed to promote networking and collaboration among Imagine 2019 attendees by facilitating small group discussions on various commerce-related topics. Come and share your knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.
Climbing Everest: Trailblazers of PWA
Find out more from the early adopters of Progressive Web Apps and PWA Studio from developers, partners, and merchants who are the trailblazers of this exciting technology that will be the standard of front-end development at Magento. In this session, you will learn from these case studies and what it takes to get started.
Magento Commerce 2 Migration Strategy
Uncover the benefits and value of migrating from Magento Commerce 1 to 2. For Magento merchants preparing for their migration, this interactive session will help you navigate through the process. Learn how Magento Commerce has been redesigned and rearchitected to support high-performing business growth at scale, drive operational efficiency, and deliver expanded out-of-the-box capabilities that will propel your business forward.
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions I
B2B
4 Business Models, 1 Ecommerce Solution: How Transcat Leverages Magento to Drive Business Differentiation
Transcat, a leader in metrology products and services, operates a go-to-market strategy across 4 distinct business models: wholesale distribution, product rental, pre-owned product sales, and calibration and related services. Learn how Magento 2 proved to be the ideal ecommerce platform to enable functionality across business units while delivering a differentiated experience. This extends from back-office integrations to SEO strategy to the user experience, producing results to help grow the business.
Business Strategies
10 eCommerce Trends that will Impact Nearly Every Brand, Retailer and Consumer in 2019
eCommerce will soon account for 15% of all specialty retail sales in North America (in China, eCommerce is 23% of all retail) and digital influences nearly 60% of all retail sales. Fueled by mobile, eCommerce in North America grew by 16% in 2018 to over $500 billion. How we interact, discover and purchase goods (as well as return them) is now a 24/7 cycle . And not just in retail, but in B2B as well, where eCommerce integration has become priority #1. Customer journeys now merge online and in-store. The notion that eCommerce is a distinct store or activity is disappearing; digital and in-person are now intricately linked, creating the symbiotic commercial ecosystem we call omnichannel - or, quite simply, business. New effects are emerging, such as that of returns, which have skyrocketed to nearly half a trillion dollars.
Technical
AMA: Front-End Performance
Join Andrew Levine for a 45 minute Q&A session answering some common (and uncommon) questions about front-end performance in Magento 2.
Special Sessions
Migrating from Magento 1 to Magento Commerce 2: Strategic Planning for Business Leaders
In this interactive discussion for commerce business leaders and project managers, Magento experts will guide you on how to best lead your migration from Magento 1 to Magento Commerce 2. We will discuss building a business case and consensus within your company, best practice frameworks for preparing for the migration, and strategies to optimize cost, accelerate speed to market, and avoid common pitfalls. Attendees will walk away with a sound understanding of the timeline and steps needed for a successful migration to Magento Commerce 2.
Breakout Sessions II
B2B
How the Biggest Name in Bicycles is Rebuilding Business through Independent Shops: B2B Integrations and Disrupting the Distribution Channel
Business Strategies
Cornerstones of Successful Magento Cloud Projects
Learn about the cornerstones of successful projects on Magento Cloud projects, including the required knowledge and training, the technical requirements, and the steps to take for planning and development.
Technical
Lessons in Fort Building: How Magento and it's Community Thwarted Hackers
This is the story of bad actors trying to break into Magento stores. We get insight into how these gangs work and how the Magento community worked with Magento, an Adobe Company, to leverage best in class tactics for repelling attacks effectively. Taken together, we see how Open Source facilitates, stronger and better software via open analysis of security. The technical focus will be at a high level without completely eschewing code on screen. We lead up to the incredible statistics of Magento 2 and how it represents the best of everything we have learned in the last 5 years.
Special Sessions
Merchant to Merchant
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions III
Commerce Best Practices
Why Creating a Meaningful Experience Drives Revenue
Today everyone is trying innovate and keep pace with the competition. As soon as a competitor sees success with something new, businesses rush to achieve parity in hopes to attract and retain customers. However, your relationship with your customers is not the same as your competitors. Successful businesses put their own customers first and seek to understand everything about them to deliver meaningful, revenue driving experiences. Doing so requires the initial, constant and rigorous analysis of qualitative and quantitative data. Join Anita Andrews as she walks through examples of the thought process, approach and tradeoffs behind the experiences created by two different businesses that made an impact for them, and their customers.
Technical
How to Write High Performance Code for Magento
Overview of instruments and tools for bottlenecks detection in code - Profiling, review and evaluation of code performance - Best practices on writing performance solutions for Magento.
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions IV
Business Strategies
Maximizing your Magento Upgrade - Tactics and Best Practices for Continued Success
St. John Knits International Inc. is a luxury American fashion brand specializing in women’s knitwear. The presentation will showcase a live demo to highlight their journey of moving from M1 to M2, the benefits in making the upgrade and the teamwork between the merchant, SI and tech partner during the process.
Technical
Best Practices for Developing and Operating your Magento Commerce Cloud
Properly implementing Magento Commerce Cloud is critical to the success of your online store. In this session, we’ll take a look under the hood and share how to maximize the value out of your Cloud project through Docker-based local development, configurations to optimize deployments, and tools for performance monitoring (New Relic) and optimization (Blackfire).
Breakout Sessions V
Business Strategies
OMS in the Wild - How 3 Retailers Use OMS to Drive Sales and Improve Customer Experience
Attend this session to learn how three retailers are using order management day-to-day to fuel success for their business. In this session, we will explore the case studies for how to deploy omnichannel store fulfillment, best practices for optimizing inventory via sourcing, and how to solve for complex purchase and order flows. As an attendee, you’ll hear directly from the retailers themselves and gain valuable insights on how implementing order management can you help you deliver great customer experiences and meet business goals.
Technical
The Beginning of your GraphQL Journey with Magento 2.3
If you plan to develop a PWA or a mobile application on top of your Magento store, GraphQL support is your favorite feature of version 2.3.0. The initial version will not have the same coverage as REST APIs but will provide a much better way of building ever-evolving integrations with one or more clients. This talk will show how to consume a GraphQL API and how to implement your custom queries and mutations, and finally focus on security and performance.
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions VI
B2B
Leading the way in the Health & Wellness industry: Transforming SCRIPCO’s B2B2C Business
With 6 eCommerce sites, custom business rules, 20+ enterprise integration points, a catalog of over 50,000 SKUs and customers that range from individuals through large networks of healthcare providers, SCRIP Companies e-commerce operations are complex. As VP of Technology at SCRIP Companies Jeanne Lasheff has been leading the e-commerce transformation from multiple legacy e-commerce platforms onto Magento Commerce. This presentation covers the key elements of the transformation program, the value of the Magento Commerce B2B capabilities and lessons learned along the way.
Commerce Best Practices
Participatory Design Participatory Design: Co-Designing with Your Users
This session will explain the process and the benefits of co-designing your store with your shoppers.
Magento U Certification Exams
Register before the event to secure your spot!
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions VII
B2B
Fueling Growth for B2B Merchants with SEO and Content Marketing
Using search engine optimization and content marketing are now necessary for many Magento merchants to drive customers in highly competitive landscapes. With all the information out there and the landscape constantly changing, it can be daunting for any merchant on the Magento platform to understand best practices and how to execute a successful SEO and content marketing program. In this presentation, I will showcase a step-by-step B2B-focused search engine optimization and content marketing program which will show what’s new in the industry and what is working for successful Magento merchants.
Technical
Performance Profiling: Tools of the Trade
There are always performance optimizations you can make to your site but working out where they are and the benefits of addressing them is hard. In this talk we will go through the process end to end from analysis of your front-end, fixing the issues, defining a performance budget, and enforcing it to make those changes stick.
Breakout Sessions VIII
Commerce Best Practices
Anyone, Anytime, and Anywhere: Moving from a Traditional Commerce and Distribution Model to Customer - Centric Innovation.
Coca-Cola En Tu Hogar (Coca-Cola in Your Home) is a well-regarded part of everyday life in Mexico with an established route to market. In order to engage the newer, younger demographic of Mexicans it was time to innovate, and aspire to create a true Anyone, Anytime, Anywhere order and fulfillment system that fulfills both operational as well as Brand goals.
Technical
Magento Service Isolation
Magento is starting the most ambitious technical project since the release of Magento 2 - Service isolation. There is a lot of decisions to be made. We will discuss the high-level design and some details of important sub-projects like devbox, instance management tool, and lightweight framework. Anton Kril, Director of Architecture, Magento, an Adobe Company
Magento U Certification Exams
DevExchange & Networking Event
Calling all developers! DevExchange is your chance to kick back and discuss key developer topics, and learn how your peers are tackling the same challenges.