2019 Session Descriptions

To view the full Imagine 2019 agenda, click here. Please note that the agenda is subject to change.

Saturday & Sunday

Contribution Day
This event begins on Saturday, May 11 at 10:00 am, and ends Sunday, May 12 at 5:00 pm. Magento Contribution Days are popular hackathon-like events where the Community, Community Engineering and Magento Architects meet together.
Get Involved Hosted by Magento Association
This event begins on Saturday, May 11 at 10:00 am, and ends Sunday, May 12 at 5:00 pm. Mingle with old friends and discover new ones at this two-day networking event hosted by the Magento Association. This event is open to all attendees. RSVP required for
Gather in the lounge with other Imagine attendees from the entire Magento ecosystem. Don’t forget to stick around for happy hour on Sunday, May 12th from 3:00- 5:00 PM and kick off your Imagine experience in style. All attendees are welcome to participate. RSVP is required for the Happy Hour.
Hosted By
Magento Association

Magento Association

For nearly a decade, the Magento community has organized and hosted Magento-focused events around the world, bringing community members together to learn, share and collaborate on commerce challenges. Many people became business partners and some even became lifelong friends. 

 

The Magento Association is dedicated to fostering and supporting technology projects, community events, training and education, and online collaboration. The Magento community has a rich history in building collaborative programs and successful events across geographies. The Magento Association is building upon that to complete the vision: An open, healthy and powerful Magento ecosystem for continued success of future generations. 

Magento Association

Magento U: Getting Started with Magento Cloud Development
This one-day course helps Magento developers get started with using Magento Commerce Cloud from a backend developer perspective. Please note that this is a one-day subset of the full course, “Magento Commerce Cloud for Developers.” Magento Cloud development best practices are introduced and you will gain the practical knowledge and skills required to deploy and operate in the Magento 2 Cloud environment, including how to leverage Cloud platform features to enhance your project operations and performance.
Magento U: Magento Certified Solution Specialist Prep Workshop, presented by SwiftOtter
This one-day preparation workshop, co-sponsored by SwiftOtter & Magento U, helps focus the professional on key topics and objectives covered in the Magento 2 Certified Solution Specialist exam. Topics discussed include eCommerce, Magento Architecture, Magento Admin & Storefront, Business & Applications, and Catalog.
Partner Summit

Monday

Special Sessions
Building Exceptional Mobile Experiences Around the Globe
Mobile converts at 1/3 of desktop representing billions of dollars of lost revenue every year. Join us Monday, May 13th from 8 – 9:15 am as we discuss how to build exceptional experiences that close the mCommerce gap and convert more global shoppers. This expert panel, moderated by PayPal’s Rob Long, will explore the most recent findings from the Magento Community Mobile Optimization Study. Hear from the System Integrators and merchants who have been the driving force behind researching the optimal factors for mobile conversions.
Moderator:
Sponsored By
PayPal | Braintree

PayPal | Braintree

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 244 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit https://www.paypal.com/about.

PayPal | Braintree

Labs
Optimize Your Operations and Increase Your Advertising ROI with Google Shopping Ads Channel in Magento (Pre-Registration was required. This session is full. Please show up 15 minutes prior to the session for the onsite wait line.)
Streamline Magento catalog syncs with Google and utilize Google machine learning and AI for Ad optimizations! Don’t miss this limited-capacity session to learn directly from the product team who built the product. We’ll take you through onboarding and you’ll leave this session with your products syncing to Google.
Data to Insights with Magento Business Intelligence (MBI) (Pre-Registration was required. This session is full. Please show up 15 minutes prior to the session for the onsite wait line.)
This session will focus on introductory report building and managing eCommerce dashboards in MBI. During the lab we will dive into the commerce dashboards that are included with MBI, and perform hands on exercises to create your own reports and dashboards.
Special Sessions
Commerce Conversations
Commerce Conversations is designed to promote networking and collaboration among Imagine 2019 attendees by facilitating small group discussions on various commerce-related topics. Come and share your knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.
Stories from the Edge: First Explorers of Progressive Web Apps
Find out more from the early adopters of It’s time to talk about the PWA trailblazers who are using the recently-launched PWA Studio. These early pioneers of PWA are delivering world-class shopping experiences and helping to shape the standards for front-end development at Magento and the commerce industry. In this session, technical and business leaders will share stories, report findings, and discuss what’s next for PWA.
Magento Commerce 2 Migration Strategy
Uncover the benefits and value of migrating from Magento Commerce 1 to 2. For Magento merchants preparing for their migration, this interactive session will help you navigate through the process. Learn how Magento Commerce has been redesigned and rearchitected to support high-performing business growth at scale, drive operational efficiency, and deliver expanded out-of-the-box capabilities that will propel your business forward.
Home Court Advantage: Promoting Pro-Level Diversity
When the Atlanta Hawks came under fire because upper management had used discriminatory language to refer to fans and players, it could have meant the demise of the brand. Instead, the Hawks hired the NBA’s first chief diversity and inclusion officer, Nzinga Shaw, and set out to out to build bridges in the community through the lens of basketball.  Shaw shares the story of how the Hawks rebuilt their relationship with Atlanta – inside and out – by embracing new and emerging talent and by engaging communities across a city known for celebrating its multidimensional diversity.
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions I
B2B
How the Biggest Name in Bicycles is Rebuilding Business through Independent Shops: B2B Integrations and Disrupting the Distribution Channel
With a 125-plus year legacy, Huffy Bicycle’s goals have always been to get more bikes to more people. This mission drove down both the cost of bikes and the quality. As they took over more and more of the market, smaller retailers and independent bike shops floundered. Now, along with their partnerships with big box retailers, Huffy is developing brands that focus on getting the right bike to the right person, often involving those smaller, independent retailers they once pedaled over. Through brands like Batch Bicycles, Huffy is working with independent bike shops to reach a different kind of customer. Huffy turned to our team to create a unique digital solution for their new brand, Batch Bicycles. This new way of doing business uses the economies of scale of Huffy to bring sales, customers, and profitable product lines to local bike shops, helping Huffy to break into a different market.
Business Strategies
Real Talk: 10 eCommerce Trends (Or Reality) Brand Retailers Must Know 
Spoiler Alert! How consumers interact, discover and purchase goods (as well as return them) is now a 24/7 cycle. Consumers are much more conscious of making ethical purchasing decisions with a focus on sustainability, not to mention the pressure for retailers to deliver a omnichannel experience that is consistent and on-brand. Think peak season is tough? Free returns and free shipping can and will be used against you. How do you sell online if a consumer never visits your website? Thriving in today’s Amazon age presents growing pressure for retailers to bring their A game to survive the changing tides. Dive in and listen to 10 eCommerce trends that will guide you down the path to becoming an omni-champion.
Commerce Best Practices
eCommerce SEO - Exposing the Customer’s Experience to Google
We will discuss eCommerce SEO best practices from a merchant’s perspective. The components of e-commerce SEO will be described at a high-level. A detailed focus will be given to important technical SEO considerations. Topics covered will include, the components of e-commerce SEO, common mistakes to avoid, and some experiences we had while running an Enterprise Magento store.
Experience-Driven Commerce
Anheuser-Busch InBev: B2B Digital Transformation at a Global Scale
When a global brand is creating engaging commerce experiences that appeal to customers in a particular region they turn to Magento to leverage powerful B2B functionality and multilingual, multisite capabilities. In this talk Something Digital and AB InBev will talk about launching into South Africa and creating a framework for rapid global expansion into 11 new regions while building reproducible processes and technology assets that will drive future success.
Small Business
The Changing Tax Landscape for Selling Out of State
In SD v. Wayfair, Inc., the Supreme Court ruled in favor of South Dakota, granting the state authority to impose sales tax obligations on out-of-state transactions. Ever since, other states have started changing their laws too. What does this mean for remote sellers? Come hear our panel of experts discuss the latest changes.
Sponsored by
Avalara

Avalara

Avalara (NYSE:AVLR) helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, ecommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transaction taxes, including sales and use, VAT, excise, communications, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world in the U.K., Belgium, Brazil, and India. More information at avalara.com. 

Avalara

Technical
Lessons in Fort Building: Magento Community vs Hackers 
Experience a journey through the history of bad actors trying to break into Magento stores. Discover how these gangs work and the Magento community works hand-in-hand with Magento to leverage best-in-class tactics for clamping down on their attacks. This is a shining example of how Open Source provides not only stronger and better software but also open analysis of security. The technical details of this talk will be light. Instead, this will be an informative story leading up to some incredible statistics about Magento Commerce 2, and how it represents the best of everything we have learned in the last five years.
Winning Solutions
Fashion Ecommerce, Transformed: Present and Future Data Trends Influencing Fashion Retail
Recent shifts in the fashion retail industry have underscored critical trends affecting retailers and consumers alike: from the consumer “mobile first” mentality to the rise of technology acquisitions among retailers. How can fashion brands capitalize on current and emerging trends to remain at the forefront of retail innovation? Join Jim Löfgren, CEO of Nosto, to explore current and potential opportunities and challenges influencing the future of fashion ecommerce. He will be joined by special guest Rob Trauber, CEO of fashion brand Johnny Was, to discuss some of these trends and share how Johnny Was is preparing for industry transformation ahead.
Sponsored by
Nosto

Nosto

Nosto, a Magento Premier Technology Partner, enables online retailers to deliver their customers personalized shopping experiences at every touch point, across every device. A powerful personalization platform designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 multichannel marketing campaigns without the need for dedicated IT resources. Leading retail brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its retailers from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm and Helsinki. To learn more visit www.nosto.com.

Nosto

Product Previews
Power your marketing in Magento with Google Shopping Ads Channel
Come learn about one of Magento’s latest product releases and how it can simplify your Google advertising operations. This session will showcase the new features such as product syncs with Google Merchant Center and automated Shopping campaigns leveraging Google machine learning and AI to optimize ad performance. You’ll love being able to manage Google ads and merchant center directly from Magento admin.
Special Sessions
Migrating from Magento 1 to Magento Commerce 2: Strategic Planning for Business Leaders
In this interactive discussion for commerce business leaders and project managers, Magento experts will guide you on how to best lead your migration from Magento 1 to Magento Commerce 2. We will discuss building a business case and consensus within your company, best practice frameworks for preparing for the migration, and strategies to optimize cost, accelerate speed to market, and avoid common pitfalls. Attendees will walk away with a sound understanding of the timeline and steps needed for a successful migration to Magento Commerce 2.
Magento Association Town Hall & Lunch
The Magento Association invites everyone to attend our Town Hall to learn how you can get involved and help shape the future of the Association.
The Magento Association invites everyone to attend our Town Hall to learn how you can get involved and help shape the future of the Association. Learn what the Magento Association is and our plans for the upcoming year and how those plans will impact and improve your efforts in the Magento space. Most importantly, learn how to provide your feedback to us and how you can join the Magento Association
Breakout Sessions II
B2B
B2B and One-To-One: How Clean Harbors Delivers Personalization Despite Complex Requirements
Eric Gutoski, Managing Director at BORN GROUP, will join their client Clean Harbors for this B2B-specific panel. Together they’ll reveal how they mastered complex pricing, shipping, and fulfillment requirements with their new Magento B2B portal, to give each of their 10,000 current B2B clients a personalized and seamless online experience. This project was unique because Magento was integrated with Clean Harbors' own fleet of trucks, one of the largest in the US.
Business Strategies
Growth Strategies: Key Considerations for Building an Online Marketplace
"With online marketplace revenues expected to double by 2022, and Amazon’s growing prominence, more businesses are either selling through third party marketplaces or establishing marketplaces as part of their business model. As businesses rethink how to engage with customers wherever they are, how do they know if a marketplace approach is right for them? And what types of marketplaces make the most sense for different product categories and industries? In this session, we’ll explore with our panelists what prompted them to set up a marketplace, business considerations they had to weigh, and what platform capabilities they needed to successfully execute. "
Commerce Best Practices
Creating Consistent Omnichannel Shopping Experiences Across a Diverse Audience
"The University of Missouri Extension endeavors to understand, change, and solve the problems that face the state of Missouri. This necessitates serving highly diverse audiences with both traditional and non-traditional product offerings. Magento enables customer account management, sales and integration with best-in-class SAS platforms to deliver a unified shopping cart while driving purchases across multiple channels. Through the use of Magento’s multistore capability, various units can promote distinct brands while cross-promoting products from other stores, where appropriate. This session will demonstrate key features of Magento that are applicable to higher education, non-profits or corporate users when managing multiple brands."
Experience-Driven Commerce
The 12 Rules of Brand Digital Commerce
From snack foods to personal care products, consumer industries once considered exempt from the digital revolution now face growing competition from digital-first retailers. Meanwhile, consumers now expect deeply exceptional experiences and interactions with the brands they love. Most companies acknowledge the critical need for direct-to-consumer digital commerce strategies, but many initiatives are lacking a definitive framework for success. Acknowledging this shortfall in thought leadership, the Adweek/Brandweek Insights Group authored “The 12 Rules of Brand Digital Commerce,” a groundbreaking study providing a comprehensive look on the topic of digital commerce for brands. In this presentation, Gil Ozir, Adweek/Brandweek Managing Partner, reviews the first-of-its-kind report, including an outline of key factors critical for achieving a successful, long-term digital commerce strategy while avoiding costly mistakes.
Small Business
Merchants & Developers: How to Work Together to Build a Successful Magento 2 Site
The purpose of this presentation would be to present expectations for developers & merchants in maintaining, developing, and growing a Magento 2 ecommerce Site. What are the roles of the merchant & developer and how do we optimize that relationship. In addition, we’ll explore how merchants & developers work together during stressful situations and what a strategic communication plan looks like when things go wrong. 
Technical
Magento Service Isolation
Magento Commerce is starting the most ambitious technical project since the release of Magento Commerce 2: Service isolation. There are many decisions to be made. We will discuss the high-level design and some details of important sub-projects like devbox, instance management tool, and lightweight framework.
Winning Solutions
From Laggards to Innovators: How Successful Brands are Embracing Hype-Free AI for Accelerating Revenue
Join Emarsys’ charismatic SVP of AI, Raj Balasundaram, for this inside view of how brands are leveraging the power of the machine to drive conversions, AOV and repeat customers. Raj will demonstrate the ‘adoption gap’ and explain the reasons why so many companies still struggle to deliver on the promise of marketing despite the availability of powerful technologies. He will demonstrate how turn-key tactics can enable Magento merchants to compress time-to-value through rapid deployment, leveraging the true power of AI to align company revenue growth goals with true 1:1, omni-channel customer experiences.
Sponsored by
Emarsys

Emarsys

Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions far beyond human capabilities. 

 

Since 2000, Emarsys has helped over 2,200 brands in over 70 countries to connect with 3.2 billion customers around the world. Each day, we deliver more than 350 million personalized interactions across email, mobile, social and web, leading to millions of daily purchase events on our software. Learn more at emarsys.com. 

Emarsys

Product Previews
Setting Yourself Up For Success with Page Builder
Page Builder is a powerful tool that gives marketers creative control over their site content. With a bit of planning and upfront investment you can unlock its full potential. Learn how to implement Page Builder so that it matches your store theme and brand style guidelines, enabling your business teams to create engaging shopping experiences that have consistent quality and unified design across the site.
Labs
Everything You Need to Know about Local Development for Magento Commerce Cloud (Pre-Registration was required. This session is full. Please show up 15 minutes prior to the session for the onsite wait line.)
Chambertin 1 - Pre-Registration was required. This session is full. Please show up 15 minutes prior to the session for the onsite wait line., Monday, May 13 1:30pm to 3:00pm
Learn the best practices in preparing for local development and pushing code to your Magento Commerce Cloud instance.
Magento U Certification Exams
Register before the event to secure your spot!
Special Sessions
Merchant to Merchant
Breakout Sessions III
B2B
4 Business Models, 1 Ecommerce Solution: How Transcat Leverages Magento to Drive Business Differentiation
Learn how Magento Commerce 2 proved the ideal eCommerce platform to drive effective integration across this customer’s four business models. Transcat, a leader in metrology products and services, tapped the power of Magento to support go-to-market operations in wholesale distribution, product rental, pre-owned product sales, and calibration. They used Magento for everything from back-office integrations to SEO strategy. Catch this session to discover how Transcat simplified their complex operations and delivered winning customer experiences.
Business Strategies
How 2 Retailers Use OMS to Drive Sales and Improve Customer Experience
Discover how two innovative retailers have mastered order management to improve business performance and create memorable customer experiences. This session will explore real-world case studies with a panel of customers who will share how they optimize inventory management and solve for complex purchase and order flows. Attend this session to learn how implementing order management can you help you meet your goals.
Commerce Best Practices
How True Value is Optimizing In-store and Online Experiences with Magento and Adobe
Serving over 4,500 stores worldwide, TrueValue has been one of the world’s leading hardware wholesalers for 70 years. Join us for a fireside chat with Lisa Fortuna, True Value’s Director of Ecommerce and Brandon Schempp, Corra’s Strategic Enterprise Director to learn more about how the company is investing in a customer-driven digital roadmap powered by Magento and Adobe. During the conversation, we will discover how TrueValue is merging online and offline to formulate a commerce strategy that with keep their stores thriving for years to come.
Experience-Driven Commerce
Experience-Driven Commerce with Adobe
Experience-driven commerce is an immersive brand experience that leverages the power of technology and data to create intimacy with consumers and drive revenue, by meeting their needs at every stage of the purchase and post-purchase journey. In this session, our speakers will cover how Adobe and Magento work together to enable experience-driven commerce. The tools now available, when applied effectively, create consumer intimacy by delivering the right content to the right person at the right time. Attendees will take away a better understanding of how to create an immersive and fluid brand experience from first click to delivery, and how to create unique reasons for consumers to buy.
Small Business
Pioneering The Way Through Digital Customer Experience: 10 years on Magento
From Magento Open Source to their recent migration to Magento Commerce 2, learn how an entrepreneurial and creative online retailer disrupted a traditional B2B model and overcame challenges to meet demanding customer needs by going direct to consumer in a hyper competitive environment. Find out how they experienced tremendous growth on the Magento platform by solving key customer pain points. Don’t miss this exciting talk on how to achieve start-up success.
Technical
The Beginning of your GraphQL Journey with Magento Commerce 2.3
If you plan to develop a PWA or a mobile application on top of your Magento store, GraphQL support is your favorite feature of version 2.3.0. The initial version will not have the same coverage as REST APIs, but will provide a much better way of building ever-evolving integrations with one or more clients. This talk will show you all about GraphQL API and how to implement your custom queries and mutations, and finally it will focus on security and performance.
Winning Solutions
Optimizing Mobile Conversion: 7 Surprising Results from a Magento Community Study
For the past 11 months, 29 Magento agencies have tested over $500 million in transactions to help improve mobile conversion. Result: Over 9.3% increase in revenue for the 130 merchants in the Mobile Optimization Initiative. Learn seven surprising ways merchants and agencies are designing ecommerce experiences to close the mobile revenue gap.
Moderator:
Sponsored by
PayPal | Braintree

PayPal | Braintree

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 244 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit https://www.paypal.com/about.

PayPal | Braintree

Product Previews
PWA Studio and the Future
Join our PWA Studio team for a look at the current state and a sneak peek into the future of shopper experience with Magento Commerce.  We’ll talk about getting started with your PWA project, demo new features, and review the future roadmap.  

Tuesday

Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions IV
B2B
Learn from the Leaders: How B2B Excellence Award Finalists are Transforming the Buyer Experience
Want to know what it takes to be a leader in B2B? In this session, Magento's product manager for B2B features will examine how several of the finalists for this year's Imagine Excellence Awards in B2B have built their sites with help from certified partners. You'll learn how they redesigned the buyer experience to match customer needs, increased revenue and reduced cost, and expanded to new markets using Magento 2. Whether you're a dedicated B2B merchant or also sell to B2C customers, you'll gain new insights you can use to reach your business goals.
Business Strategies
Maximizing your Magento Upgrade - Tactics and Best Practices for Continued Success 
As June 2020 approaches, join us as we discuss fellow merchant St John Knits’ migration story from Magento Commerce 1 to 2. We will highlight the most critical steps in their migration journey, including the decisions faced, benefits of upgrading to Magento 2 and the power of the partnership between St. John Knits, Nosto and Corra. Additionally, we will explore the specific results achieved by St John Knits: including an enhanced online shopping experience, improved performance, seamless personalization and a broadened demographic appeal.
Commerce Best Practices
Creating a Memorable Experience that Matters to Your Customer and Your Business
Today everyone is trying innovate and keep pace with the competition.  As soon as a competitor sees success with something new, businesses rush to achieve parity in hopes to attract and retain customers. However, your relationship with your customers is not the same as your competitors. Successful businesses put their own customers first and seek to understand everything about them to deliver meaningful, revenue driving experiences. Doing so requires the initial, constant and rigorous analysis of qualitative and quantitative data. Join Anita Andrews as she walks through examples of the thought process, approach and tradeoffs behind the experiences created by two different businesses that made an impact for them, and their customers.
Experience-Driven Commerce
Future Directions in Commerce: Content Intelligence Leads the Way
Be the first to learn about future commerce technologies that will boost your operational efficiency, customer engagement, and sales. The Adobe Research team will reveal cutting-edge academic investigations with real industry impact. Discover intelligent, deep product search with the ability to identify visually similar products for enhanced product discovery and smart recommendations. See how AI advances can automate processes for ingesting, categorizing, and selecting optimal product catalog images to boost your productivity and improve the your shopping experiences. Don’t miss this session if you’re interested in learning how AI services can drive content intelligence in digital commerce.
Small Business
Finding Cross-Border Success: How to Identify Your Next Market in an Uncertain World
As eCommerce retailers saturate their domestic markets, they are looking across the globe to find lucrative cross-border opportunities. But how does a retailer decide where to make its next move and what does it take to find cross-border success? Attendees will leave this session with a firm grasp of the cross-border opportunity and a check list of pros and cons for the biggest international ecommerce markets
Sponsored by
Signifyd

Signifyd

Signifyd, the world’s largest provider of guaranteed fraud protection, enables online retailers to provide a friction-free buying experience for their customers. Signifyd leverages big data, machine learning and domain expertise to virtually eliminate manual reviews, speed up order processing and increase revenue through higher approval rates. The guarantee shifts the financial liability for fraud away from retailers, allowing them to open new markets while reducing risk. Signifyd counts among its customers a number of companies on the Fortune 1000 and Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose, CA.

Signifyd

Technical
Performance Profiling: Tools of the Trade
There are always new performance optimizations to improve your site. It’s just hard to figure out where to make them, and how well they’ll benefit your store. In this talk we will explain the performance profiling process end-to-end from analysis of your front-end, to fixing the issues, defining a performance budget, and enforcing it to make those changes stick.
Winning Solutions
What’s New With Sales Tax
"During this session see how the Vertex sales and use tax automation solution directly integrates with Magento allowing for easy automation of your sales and use tax processes. Additionally, you will learn about the recent state sales tax changes to ensure your company is compliant. We will review the unique advantages of the Vertex/Magento connector, including how it: - Automatically performs instant and accurate sales tax calculations for shopping cart items - Validates addresses to help ensure more accurate taxation and shipping processes - Maintains exemption certificates - Processes coupon codes and discounts - Provides access to centralized sales tax data"
Sponsored by
Vertex

Vertex

Vertex, Inc. provides tax technology and services to businesses in all industries, of all sizes, in more than 100 countries. They count on Vertex to meet their tax obligations with speed, efficiency, and accuracy, giving them the confidence to do business anywhere. By supporting the entire tax cycle, and combining data, analytics and expertise, Vertex makes tax a seamless part of our clients’ business transactions and client experience. Our cloud-based, hosted, and on-premise solutions cover every major line of tax, including sales and consumer use, value added and payroll. Headquartered in Pennsylvania, with offices worldwide, Vertex is privately held and employs over 900 professionals.

Vertex

Product Previews
Innovative Inventory Management & Advanced Order Orchestration powered by Magento
Join us for a preview of how Magento helps merchants sync demand and supply, simplify operational complexities and unite all customer touchpoints. Learn about the native inventory management and sourcing features of Magento Commerce and how Order Management takes them to the next level with advanced order orchestrations and powerful omnichannel capabilities. Walk away with a complete picture of how Magento provides the right capabilities for all types of businesses, sizes and complexities – so they are able to satisfy growing customer demands with seamless shopping experiences.
Labs
Get Hands-On with Magento Page Builder
Experience the exciting new content editing tool from Magento. Learn how to create engaging shopping experiences with PageBuilder, and share feedback and questions directly with the PageBuilder team.
Meet & Eat
Come sit with us and connect with your peers while you eat! Grab some lunch and swap stories with other attendees who are using the same Magento and Adobe products and technologies.
Breakout Sessions V
B2B
Upgrade at Scale : How Nobel Biocare Used an M2 upgrade to Quickly Deploy their Family of Global Brands
Stefan Kuenzle and Dmytro Dotsenko share their experience through the exciting journey of Magento 2 migration. Furthermore, they were able to create a reusable global reference architecture which allowed them to streamline the launch of new global brands in two month windows.
Business Strategies
Control Amazon, Don’t Let Amazon Control You
Learn the strategies, tools, and best practices for taking charge of your Amazon Store. We’ll discuss the differences in the approach for different kinds of merchants and how to improve your experience on Amazon by partnering with resellers. We’ll also dive into how Amazon fits into your larger eCommerce strategy by connecting your Magento admin to Amazon Seller Central with the Amazon Sales Channel extension.
Commerce Best Practices
Round Pegs Into Square Holes: Exporting Magento Commerce 2 Products to Google Merchant Center
There are many key differences between the Magento product architecture and the Google Shopping Feed Specification. This can create challenges for all Magento merchants. In this session we will take a deep dive into the requirements for listing products in Google Shopping Ads, as they relate to key Magento architectural concepts. We will examine the differences between Google’s product and landing page requirements and the core product types in Magento Commerce 2, and explore how to resolve them. Don’t miss this talk for practical tips on getting your products listed in Google’s systems.
Experience-Driven Commerce
The Personalization Spectrum
Delivering highly relevant product to the right consumer at the right time sounds easy, right? If only you had the right resources, processes, and technologies to deliver on that promise. Using data to provide a relevant and engaging experience is crucial to capturing visitor interest, converting prospects to customers, and turning customers into advocates. But, knowing where to start with personalization can be a challenge. What data do you require? What device or channel is your customer using? How do you generate and deliver content instantaneously and at scale? Adobe customers have these capabilities at their fingertips, with integrated analytics, experience optimization, content management, and now commerce – with  Adobe Commerce Cloud. Learn how your company can make every moment personal and every experience shoppable for your customers.
Small Business
Lessons in Experience-Driven Commerce
Discover the latest marketing trends in direct-to-consumer commerce as Yotpo unveils the findings from its joint industry survey with Magento, “The State of D2C Marketing.” The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena. This session will also highlight real-world advice and best practices in commerce-driven experiences that drive trust, loyalty and sales from Jomashop, a long-time leader in online luxury retailing.
Technical
Front-End Performance Q&A
This 45-minute Q&A session will answer some common (and uncommon) questions about front-end performance in Magento Commerce 2.
Winning Solutions
Game Changers - How Merchants are Leveraging Magento & Integration to Redefine Customer Experience
With increasing commoditization of products and rising customer expectations, customer experience has become a key differentiator that puts successful brands ahead of others. We have helped merchants across industries use Magento and integration in most amazing ways possible - all aimed at delivering superior customer experiences. Join us to hear their story and see how they are redefining the E in eCommerce.
Sponsored by
I95Dev

I95Dev

i95Dev is a next-generation e-commerce company based out of North America, Australia and India. They specialize in designing, developing, and maintaining B2B/B2C integrated omni-channel e-commerce solutions powered by Magento. 

i95Dev is a leading systems integrator for Magento in supporting complex integrations with various ERPs, POS, CRM, Mobile and Social Applications. Their Magento integration products for Microsoft Dynamics, SAP, and SAGE ERPs are globally recognized. Microsoft recently approved and published their Dynamics 365 Connector on AppSource. 

i95Dev advises brands across Retail, Manufacturing, Distribution and Wholesale Trade. 180+ customers swear by their expertise, support and willingness to go the extra mile. 

I95Dev

Product Previews
Bringing AI Powered Personalization to Magento Commerce
It is what everyone has been waiting for. Join this session and be the first to see a sneak peak of Adobe Sensei powered product recommendations in Magento Commerce. You will also get a preview of how we will deliver with an unprecedented level of behavioral insights by launching a streamlined Adobe Analytics integration.
Labs
Getting Started with PWA Studio and GraphQL(Pre-Registration was required. This session is full. Please show up 15 minutes prior to the session for the onsite wait line.)
After attending this session, attendees will be able to setup and configure Venia PWA on Magento 2.3.1, use GraphQL, and create a simple PWA using components from PWA Studio and analysis from Google Lighthouse.
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions VI
B2B
Leading the way in the Health & Wellness industry: Transforming SCRIPCO’s B2B2C Business
With six eCommerce sites, custom business rules, 20+ enterprise integration points, a catalog of over 50,000 SKUs and customers that range from individuals through large networks of healthcare providers, SCRIP Companies e-commerce operations are complex. As VP of Technology at SCRIP Companies Jeanne Lasheff has been leading the e-commerce transformation from multiple legacy e-commerce platforms onto Magento Commerce. This presentation covers the key elements of the transformation program, the value of the Magento Commerce B2B capabilities and lessons learned along the way.
Business Strategies
Best Practices and Tailored Strategies for Cross-Border Commerce
Are you ready to multiply your sales by going global? Expanding into new countries is one of the classic ways to grow any business, but cross-border commerce often seems harder and riskier than it actually is. Our panel of experts—John Glasgow, Director of Commerce Strategy, Adobe; Leendert van Delft, Vice President Global Sales Programs and Digital Marketing, DHL Express; Fred de Gombert, CEO and Co-Founder, Akeneo; and Mark Sieczkowski, Senior Product Manager, Vertex—will share the most important factors to consider if you’re going cross-border, including how customers want to see product information, pay, and receive products. You'll also learn how to ensure relevance with an international audience, comply with local tax regulations, and choose the right technologies to help grow your business internationally.
Moderator:
Commerce Best Practices
Anyone, Anytime, and Anywhere: Transforming a Traditional Commerce and Distribution Model to One Driven by Customer-Centric Innovation.
Coca-Cola En Tu Hogar (Coca-Cola in Your Home) is a well-regarded part of everyday life in Mexico that delivers bulk water to more than 1 million families, the way the milk man used to do it decades ago, with no pre-order but just a visit from your Coca-Cola truck once a week. Learn how Coca-Cola Mexico used Magento to innovate their business with a true ‘Anyone, Anytime, Anywhere’ commerce experience that engages the newer, younger demographic of Mexican customers.
Small Business
7 Secrets to a Successful Migration: How Beer Hawk Upgraded from Magento Open Source 1 to Magento Commerce 2
Find out how Beer Hawk, a leading online craft beer retailer, experienced explosive growth after upgrading to Magento Commerce 2 in only 3 months. Joined by their solutions partner, Pinpoint, learn about the challenges they faced, the things they wished they would have known in advance, and how this new platform is enabling the rapid expansion of omnichannel bars and subscription models. Don’t miss this exciting talk from industry leaders.
Technical
What’s New with Magento Commerce 2.3.1
Every Magento Commerce release brings great new benefits for both merchants and technical partners. Hear from the Magento Product Management and Architecture teams in a rapid-fire format to discover what’s new with Magento Commerce for both business and technical users.
Winning Solutions
Leveraging an Omnichannel Approach to Engage Customers
Join us for a fireside chat with female leaders in the ecommerce industry from brands: True Value, Johnny Was, and Happy Family. Hear how they are using an omnichannel approach to engage with their customers and leveraging technology to reshape consumer behavior while delivering a seamless experience in both brick & mortar locations and online.
Sponsored by
Corra

Corra

Corra is the global digital agency that experience-driven lifestyle brands trust to accelerate their growth. Providing end-to-end solutions at the intersection of business strategy, technology, and customer experience, we ensure that our clients are wildly successful in harnessing the limitless possibilities of digital commerce. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and our innovative approach to technology consulting. As the #1 Magento Commercial Partner in North America and one of the first five inaugural Global Elite partners, we produce memorable journeys that captivate customers and elevate brands to new heights. 

 

Corra

Product Previews
Magento Shipping - Save Time, Drive Growth and Compete
Learn how Magento is helping businesses accomplish more with shipping by streamlining manual processes and creating unique experiences that meet the rising expectations of today’s consumers.  
Magento U Certification Exams
Register before the event to secure your spot!
Labs
Adobe Experience Platform Launch & Magento - Develop for the Client-side of Experience Platform (Pre-Registration was required. This session is full. Please show up 15 minutes prior to the session for the onsite wait line.)
Mobile and web marketing technologies are growing by leaps and bounds.  Come learn how to simplify your use of JavaScript tags, advertising measurement tech, and marketing pixels using brand new tools now available to Magento Enterprise customers through the Adobe acquisition. While the principles we learn can apply to any Tag Management Platform, this lab will use Adobe Launch to install and practice the basics of Tag Management on a sample Magento website.
Special Sessions
Exceptional User Experience: Site Reviews
Apply for your FREE one-on-one site review and discover how to boost your business.  During these site reviews, dedicated Magento UX and services team members will review your website and provide expert guidance on how to boost engagement on your site to increase customer satisfaction and conversions. Don't miss this opportunity to receive actionable advice.
Magento Product Roadmap for 2019
Join leaders from the Magento Product Management team to learn about the upcoming roadmap across Magento Commerce, Order Management, Business Intelligence, and Cloud. Get a head start on adopting new business and developer capabilities to drive your business forward.
Building for the Future of Commerce with Order Management
How will your customer’s behavior change next year? How will they shop in 2025? Where will they spend their time and money? They are all great questions, but most importantly, “How ready is your business to react when customer expectations change or when new channels arise?” While we cannot fully predict the future, we can prepare for. Join us as we present why businesses are prioritizing OMS solutions to both meet the rising demands of commerce today and ensure they can rapidly support the innovation needed for tomorrow.
Understanding the Overall Economic Impact and Business Value of Migrating to Magento Commerce 2
For performance-driven companies, a flexible and scalable e-commerce platform is a competitive advantage and crucial to delivering customer loyalty and strong sales and profitability growth. One of the most scrutinized factors in deciding on an e-commerce platform strategy is evaluating the financial and business expectations one can expect in migrating to a new digital platform. Magento commissioned a third-party research firm, Stax, to conduct an economic impact study that examined the real-world impact that companies, across industries and size, realized by migrating to Magento Commerce 2. In this session, attendees can expect to hear in detail about the following results of the study: • High-level summary and learnings from the study • KPI results, including impact to performance and productivity metrics • Representative case study profiles • Best practices and tips around how to approach a project, minimize risks and upfront costs, and maximize ROI • Customer panel • Q&A This session is recommended for business, digital, and technology roles across commerce and marketing functions.

Wednesday

Breakout Sessions VII
B2B
Smart Replenishment with MSI and Magento B2B
The B2B ordering process at Högl is subject to a number of special features. We needed to replace an old legacy software, and we chose Magento. We also needed to develop a digital touchpoint as a PWA on the platform, for the company’s 100 bricks-and-mortar stores and pop-up stores. To meet these complex B2B requirements, we used Magento 2.3 with Multi Source Inventory, extended by some B2B-specific features. Don’t miss this session, where we’ll explain how we did it.
Business Strategies
Participatory Design: Co-Designing with Your Users
The best ideas emerge when we work alongside our users to understand their needs and consider their perspectives. In this session we will explore techniques for developing innovative concepts through co-design. Whether you create sites for clients or you’re a merchant trying to connect with your shoppers, we will provide you with strategies for effective collaboration in this hands-on workshop.
Commerce Best Practices
Transforming the Lives of Senior Citizens using Magento Commerce
This unique e-tailing story shows how the Magento Commerce platform created a one-stop destination for senior citizens. Seniority, India’s first eCommerce pure-play site, show how they’ve leveraged the full potential of Magento to become the trusted companion all seniors and their delegates. Seniority welcomes their impulse shoppers on mobile devices, larger screens, and even on WhatsApp, all with Magento at its center. Discover how Magento Commerce connects all their channels flawlessly, and provides the highest levels of customer service for all elders and their caregivers.
Small Business
How Interior Design Outsourced Logistics to 10X their Growth
Interior Define was able to scale their furniture business from shipping out a few swatches a day to shipping out 100s per day, They were able to do this through partnering with ShipBob, as their 3PL.  This allowed them to: - Move in-house and off-hour fulfillment to an outsourced partner, who happened ot have a fulfillment center close by. - Spend more time focusing on customer experience (eg. the branding, unboxing, and shipping experience) and customer acquisition. - Move from one fulfillment center to a distributed fulfillment center model to cut down on shipping costs and shipping times. - These cost savings were able to be re-invested back into the company to drive additional growth.
Technical
Best Practices for Developing and Operating Magento Commerce Cloud
Properly implementing Magento Commerce Cloud is critical to the success of your online store. In this session, we’ll take a look under the hood and share how to maximize the value of your Cloud project through Docker-based local development, configurations to optimize deployments, and tools for performance monitoring (New Relic), and optimization (Blackfire).
Winning Solutions
Drive Growth in eCommerce with Google
Come hear how Google helps eCommerce businesses of all sizes connect with users, drive action, and accelerate sales. We’ll cover brand new innovations from Chrome, GPay, and the Google Shopping Ads Channel that will help grow your business!
Sponsored by
Google

Google

Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc. 

Google

Product Previews
Magento Business Intelligence Today and Tomorrow
Learn how the core components of Magento Business Intelligence are helping merchants change the way they turn data to insights across their business. Join the early conversation on how we plan to make even more possible through upcoming releases focused on the enhanced sharing, visualizing and automation of data.
Labs
Intro to Adobe XD and Plugins: Supercharge UX Design
Experience design has become a hot topic for product creators and teams worldwide, in part because in crowded marketplaces, delivering a great customer experience is a strong differentiator. Adobe XD is used by experience designers around the world to create great user experiences. XD users enjoy a performant and focused set of design tools, robust prototyping, animation and transitions, voice design, stakeholder collaboration features, and a growing ecosystem of plugins. Come learn about Adobe XD, XD plugins, and the XD plugin APIs. We'll show you how to build your first plugin for XD with the XD plugin JavaScript APIs.
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions VIII
B2B
Fueling Growth for B2B Merchants with SEO and  Content Marketing
How does an emerging merchant compete with big brands? The answer is amazing customer experiences. No matter the size of your business, budget or team, you can capture consumer hearts using the latest in SEO-search engine optimization. In this session, Ronald Dod, CMO of VIsture will share a roadmap for creating and driving a connected experience. Search engine optimization and content marketing are now essential for Magento merchants hoping to drive customers in these highly competitive times. Don’t miss this talk on how to master these important practises.
Business Strategies
Popcultcha: Unharnessed and Unbound on Magento Commerce
How one “unconventional brand” invested in Magento, found the right partner, expanded globally, and accelerated growth
Small Business
Planning and delivering a Magento 2 Upgrade from a Magento 1 Base
Talking through the details and lessons learned from two major Magento 1 to Magento 2 Commerce Edition upgrade projects conducted over the past 18 months and 5-6 other Open Source upgrades. Covering the original scoping and solution architecture phases, through the development, testing and delivery of the finished build and into post launch live operations.
Technical
How to Write High-Performance Magento Code
In this session, we’ll deliver an overview of instruments and tools for bottlenecks detection in code. You’ll learn about profiling, review, and evaluation of code performance, and best practices on writing performance solutions for Magento.
Winning Solutions
Working Backwards, Looking Forward: Litter Robot's Jacob Zuppke on Finding High-Growth Success with Magento and Amazon Pay
Learn how Litter Robot, a Magento 1 business that started small, delivered customer convenience and built trust to scale fast. This session will highlight the simple ways Litter Robot delighted customers by leveraging offerings from Magento and simplifying checkout with Amazon Pay. Get an inside view, from Litter Robot and Amazon Pay, of successful and creative co-marketing campaigns that inspire.
Sponsored by
Amazon Pay

Amazon Pay

Amazon Pay makes it simple for hundreds of millions of buyers around the globe to shop your website or app using their existing Amazon accounts.  

Capitalize on Amazon’s trusted, familiar buying experience. Customers can conveniently check-in and checkout without leaving your site—without creating a new account. Amazon Pay can help you to acquire and retain new customers, increase conversions, and reduce cart abandonments. Benefit from years of e-commerce innovation as we help you grow your business with emerging channels like voice. 

Amazon Pay

Product Previews
Magento Marketplace - Extending the Power of Magento
Our continued commitment to quality is the driving force for Magento Marketplace this year. Join us to hear about what we have in 'store'.
Meet & Eat
Come sit with us and connect with your peers while you eat! Grab some lunch and swap stories with other attendees who are using the same Magento and Adobe products and technologies.
Magento U Certification Exams
Magento Technical Deep Dive Office Hours
Get together with the Magento engineering and product team to discuss Magento products and coding best practices with topics including MSI, marketplaces, and backward extensibility.  Learn how to be a power user and expand your engineering knowledge.
Labs
Declarative Schema Workshop
This is a workshop for extension developers and system integrations on the new mechanism of schema management introduced in Magento 2.3. Topics to be covered include managing database schema declarative way, handling modular conflicts and schema issues.  You will learn about data and schema patching, patch dependencies, and legacy setup support and migration to schema declaration.
DevExchange & Networking Event
Calling all developers! DevExchange is your chance to kick back and discuss key developer topics, and learn how your peers are tackling the same challenges.