Session Descriptions

To view the full Imagine 2018 agenda, click here. Please note that the agenda is subject to change.

Special Sessions
Magento U Training: M2 Certified Developer Exam Readiness Workshop
In this workshop, you will gain an understanding of what the Magento 2 (backend) developer certification exam covers, gauge your readiness for the exam, identify key knowledge gaps, and acquire final preparation tips. Register for Imagine before April 7 to receive 20 percent off this workshop. Contact Imagineevent@magento.com for details.
Magento U Training: Getting Started with Magento 2 Promotions
Learn how to use key marketing features of Magento 2 to create promotional campaigns, and create and stage a coupon-driven shopping cart promotion. Register for Imagine before April 7 to receive 20 percent off this workshop. Contact Imagineevent@magento.com for details.
Special Sessions
Magento Partner Summit
Vertex

Vertex

As a Premier Magento Technology Partner, Vertex delivers best-in-class sales and use tax solutions merchants. Vertex automates sales and use tax compliance by enabling calculations and returns in a cloud-based solution, offering flexible service levels and pricing. From automated returns processing, tax calculations, and signature-ready PDF returns to outsourcing services that include returns filing and payment processing, Vertex provides a proven and reliable solution for businesses looking to save time, effort, and risk associated with sales and use tax calculation, returns, remittance, and compliance.

Vertex

Special Sessions
Mobile & Millennials – Payments Best Practices for 2018 and Beyond.
Moderator:
Sponsored by
PayPal

PayPal

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 218 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal

Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions I
B2B
How to Successfully Onboard End-Clients to B2B Platform
Building a platform is one thing; getting users engaged is another. Successful B2B clients digitize their businesses, including the strategies they use to on-board users. This session will discuss management board involvement, sales motivational plans, adding channels to support clients, and creating on-boarding scenarios using apps and flyers. Attendees will master “Trojan horse” type strategies and “eCommerce in half way.”
Business Innovations
Sweet Themes Are Made of This: The Magento PWA Studio
The Magento PWA Studio is the new, efficient and friendly way to make Magento themes and storefront experiences. It starts with the best practices and new capabilities of Progressive Web Apps, and works them seamlessly into a snappy new developer workflow. Ideas first explored by the Magento developer community are becoming part of our core product architecture. Let’s talk about what this will look like.
Growth Strategies
eCommerce Saves the Millennium: Why Omnichannel is Retail's Only Hope
As we evolve, our focus on convenience has been at the forefront of technology. The internet has the superpowers of speed, ease, and presence, but as we all know: With great power, comes great responsibility. Originally cast in the role of villain, eCommerce is now the last hope for physical stores. More and more retailers are proving that collaboration has a far greater reach for growth than competition. This talk will cover the most common challenges of online and offline efforts, and what can be done to bridge the gaps for customers, regardless of where, when, or how they shop.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

MailChimp’s SMB Checklist
MailChimp empowers the underdog by giving small businesses the tools and resources needed to build their brands and sell more stuff. Join us in the SMB Track for a conversation with Corey Dubeau of Northern Commerce to discuss the best practices for growing your list, tools that will generate more sales, and the essential SMB email marketing checklist.
Technical
Understand and Improve Your Magento 2 Store Caching and Performance
Explore the various caching levels that Magento 2 provides: First, how to leverage cache entry tagging in order to optimize invalidation and understand any potential risk. Second, how the Varnish integration works and what developers should take into account when implementing a custom functionality. Both topics take a practical approach, showcasing real-life examples. Attendees take away useful tools for profiling and a better understanding of how everything works under the hood.
Winning Solutions
The Last Mile: The Essential Role Innovation Plays Across the Cart-to-Delivery Value Chain
Shipping and fulfillment are in the spotlight as eCommerce retailers struggle to meet customer expectations for delivering exceptional, omnichannel experiences with optimized costs. In this session, Jaya Gali, Senior VP at NeoPost, will share her unique view of the emerging global trends for retail and carrier strategies, and will cover the digital disruption happening in these industries that is powering the cart-to-delivery revolution.
Special Sessions
Magento U: Data Insights Scenarios Using MBI
In this free Magento U workshop, we’ll uncover key concepts for using Magento Business Intelligence Essentials. Join this session for use case scenarios, commonly used dashboards, editing existing out-of-the-box reports, data integrations and update cycles, and more.
Merchant to Merchant
Special Sessions
Commerce Conversations
Commerce Conversations is designed to promote networking and collaboration among Imagine 2018 attendees by facilitating small group discussions on various commerce-related topics. Come and share your knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.
Breakout Sessions II
B2B
The Digital B2B Commerce Journey: How to Take Your Next Step
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. In this session, you’ll learn about the levels of B2B digital maturity and listen to the experiences of three B2B organizations on their digital journeys and how they’ve integrated it as part of their overall corporate strategy.
Business Innovations
The Migration Advantage: Leading the Way with B2B
Baker is migrating to Magento 2 with a brand new B2B experience. Beyond new experiences, they needed to rethink everything and prepare for new approach to infrastructure including PWA, Docker and building on legacy systems. Please join Baker and this panel of experts as they discuss technical considerations and other discoveries from this journey.
Growth Strategies
The Real Seamless Commerce Experience
In this session, leading European shoe manufacturer, Gabor, shares details on the rollout of their Magento Order Management project to the German market. Find out how they created a seamless commerce experience using Magento Commerce 2 and Magento Order Management to a create an endless aisle experience.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

The Merchant Perspective: Stories of Success in Scale and Growth
Hear stories from End Clothing, Mayvillage Trading, and Industry West, who migrated from Magento Open Source to Magento Commerce. Gain insights for minimizing time and costs, and the positive impact of migration on sales growth and improved shopping experiences, performance, and team efficiency.
Technical
How I Ended Up Contributing to Magento Core
At the end of July 2017, Alessandro started contributing to Magento core by committing to the MSI-Project driven by the Magento Community Engineering Team. He will discuss the lessons learned about the technical aspects in relation to the Magento core and to developing third-party extensions.
Winning Solutions
Marketing at the Speed of eCommerce
Join AdRoll's Head of Demand Generation, Jonathan Koo, as he explores the mindset, skillset, and dataset needed to build a successful eCommerce marketing strategy. In this session, we’ll examine the challenges and opportunities of ambitious brands using top industry trends – like personalization, targeting, and more – to grow their business.
Sponsored by
AdRoll

AdRoll

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll Growth Platform to make their display, social, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure, and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

AdRoll is headquartered in San Francisco, with offices in New York, Dublin, Sydney, London, Tokyo, Chicago, and Salt Lake City.

AdRoll

Breakout Sessions III
B2B
Taking Revolutionary Materials Online With an Evolutionary Buy and Build Strategy
Vink Visual Technology Solutions (VTS) and parent company, Vink Plastics Family, are Europe's largest supplier of visual communication materials. As an international wholesaler with 100 brands globally, Vink had big ambitions for their new B2B site. Find out how Vink overcame challenges to centralize, operations, build for scale, and accommodate their extensive and ‘tailor made’ product range.
Business Innovations
Innovations Lab: Enhancing the Customer Experience with Chatbots
Interested in bleeding edge implementations of emerging technologies on the Magento platform? Want to learn more about innovative ways to drive top-line revenue growth and improve shopping experiences? Join this session to see how members of the global community are stretching Magento’s legs with the use of chatbots, voice-activated shopping, machine-learning, and virtual assistance. Come with an open mind. Leave inspired to push the boundaries of possibility on Magento!
Commerce Best Practices
That’s the Beauty of It: How to Use Personalization to Drive Engagement
Personalization matters, especially in beauty! The customer not only wants it, she expects it. But how do you personalize from the web to email, not just for Millennials, but for all consumers? Join Jeffrey Grannis, Director of Digital at Juice Beauty, as he presents hard data and detailed examples of how they personalize and drive customer engagement, from acquisition and content strategy, to website and email personalization tactics.
Growth Strategies
Dissection of an Upgrade: A Merchant’s Journey from Magento 1 to Magento 2 Commerce
Find out how to approach and execute a successful upgrade. The British home décor brand, Cox & Cox, will share the business strategies, decision-making processes, project planning, and development experience they used to generate successful results.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

Tools from Magento to Jumpstart Your Growth
Find out how you can boost your revenues with these key Magento capabilities: cloud solution, personalization, promotions, staging and preview, and the Amazon sales channel. Our Magento leaders will share specific examples how each tool has successfully been used to accelerate revenues by merchants like you.
Technical
Successful Migrations from Magento 1 to Magento 2
Are you planning to migrate to Magento 2 soon? Fear not. There has never been a better time to start migrating! This talk focuses on some recent migration projects from Magento 1 to Magento 2. We look at why merchants decided to migrate, the teams involved, what were the main challenges to overcome. We will also discuss in more detail things like data migration and training. Some elements of this talk are technical but it should appeal to all.
Winning Solutions
Accelerate Your Digital Transformation
Focusing on merchants' digital transformation and the challenges that they'll face, we'll cover how a proper fraud management strategy plays into success for traditional merchants as they move into an increasingly digital world. In this session, attendees will walk away learning the importance of shifting the way they think and operate, and how to identify the right partners based on their business needs.
Sponsored by
Signifyd

Signifyd

Signifyd was founded on the belief that e-commerce businesses should be able to grow without fear of fraud. Signifyd solves the challenges that growing e-commerce businesses persistently face: billions of dollars lost in chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious, manual transaction investigation. E-Commerce Assurance, Signifyd's financial guarantee protecting online retailers in case of chargebacks, is supported by a full-service cloud platform that automates fraud prevention allowing businesses to increase sales and open new markets while reducing risk. Signifyd is in use by multiple companies on the Fortune 1000 and Internet Retailer Top 500 list. Signifyd is headquartered in San Jose, CA.

Signifyd

Special Sessions
Beyond Conversion: User Experience Strategies for Fostering Customer Loyalty
Utilizing user experience tools and methodologies helps you increase customer loyalty and encourage repeat-buyers. In this workshop, we’ll share how to align your business goals with your customer behavior and motivations, including identifying shopper goals and building a target customer, creating a user story, and planning for strategic conversion. You’ll walk away with helpful materials that will empower you to use Magento built-in and third-party tools to best target, engage, and measure the impact on your customers.
Merchant to Merchant
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions IV
B2B
Segmenting and Personalizing the B2B Experience for More Loyalty and Revenue
When a sales representative is selling to another business, they seek to understand and speak to the needs of their client. They watch for behaviors and/or collect information, and then address customers with relevant product offers and content. That’s what segmentation and personalization attempt to mimic. In this session, attendees will learn how to connect online behaviors to trigger personalized experiences and content, use products to inspire personalization, and segment and automate save time and recover leads. You will also discover buyer personas, the technology your business needs, personalizing with Magento, and how Barco uses personalization to drive customer loyalty.
Business Innovations
Transforming the Customer Experience Across 100 Stores with Magento
Founded by two farmers in Mattoon, Illinois in 1960 to provide better service and pricing to the rural consumer, Rural King has grown to well over 100 stores serving 12 states. From the complimentary popcorn and coffee at each store to a relentless focus on providing the best possible price on everything from denim, baby chicks, and even their own line of tractors, the rural customer is still at the heart of Rural King's mission. It's with this focus that Rural King completely overhauled their eCommerce technology, deploying a cutting-edge omnichannel experience throughout all of their stores with Magento Commerce Cloud and Magento Order Manager. In this session, we'll see how this project has transformed Rural King's business and how other multi-store retailers can benefit.
Commerce Best Practices
Mapping the User's Journey
Do you feel like you don't actually know your users? Do they struggle through the flow of your website, and you don’t know why? This session will introduce you to empathy mapping, and how it will help you to relate to your users better. Once we have some empathy (mapping), we'll go over user journey mapping, so we can better understand what questions and pain points our users are having as they move through our site.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

5 Essential Marketing Tools to Accelerate Your Business
Magento Commerce offers a robust and powerful platform that gives small businesses the same tools the big guys use. In this session, Dave Christy, Managing, Director of Commerce at Weidenhammer, will share the top five tools Magento small business merchants have been using to grow their revenue and customer base. We’ll cover Magento SEO best practices, using an integrated digital marketing tool, effectively using visual merchandiser, and social and channel integrations.
Technical
Multi-Source Inventory: The Largest Community-Developed Feature in Magento
In May 2017, Magento made the decision to develop a complex new feature using only community volunteers. Since kickoff, the Multi-Source Inventory project has seen contributions from over 50 developers worldwide! In this session, you’ll hear from the project’s main architect and product manager why we entrusted such an important initiative to our community. You’ll see how our process for coordinating contributions from remote developers has evolved, and we’ll share lessons learned along the way. You’ll also find out how you can personally contribute to MSI and other community engineering projects.
Winning Solutions
Panel Discussion: Going Beyond the AI Hype
Artificial intelligence is at the center of conversations around the world. But there are still a lot of myths and over-exaggerations around it. In this panel discussion hosted by Emarsys, hear industry experts discuss AI and its impact in the field of marketing. In this hype-free conversation, our experts will take a more realistic and practical look at AI while debunking some of the common myths and misperceptions. If you’re interested in AI and separating hype from reality, then you won’t want to miss this panel discussion.
Sponsored by
Emarsys

Emarsys

Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions far beyond human capabilities. Since 2000, Emarsys has helped over 2,200 brands in over 70 countries to connect with 3 billion customers around the world. Each day, we deliver more than 350 million personalized interactions across email, mobile, social and web, leading to millions of daily purchase events on our software. Learn more at emarsys.com.

Emarsys

Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions V
B2B
What it Takes to be a Leader in B2B eCommerce
Using the B2B companies are facing tremendous pressure to go online, but many are unsure of exactly what that means. What makes a successful B2B eCommerce site? Which capabilities deliver the highest return on investment? This session will help answer these questions with findings from a brand-new Forrester and Magento study, Forrester Analyst, John Bruno, will share the organizational qualities and specific commerce capabilities that characterize a leader in B2B commerce. He’ll highlight the capabilities that have the greatest impact on revenue growth, customer retention, efficiency gains, and more. You’ll come away with clear actions that will take your B2B eCommerce experience to the next level.
Business Innovations
Following the Bent Rules : How Coyuchi Used a Magento 2 Upgrade to Change How we Buy Home Textile
Coyuchi’s customers prefer organic home textiles, but they also want to help save the environment by reducing textile waste. Find out how they launched their subscription model, “Coyuchi for Life” and why a mobile first approach was key for improved performance.
Commerce Best Practices
A Behind the Scenes Look: How Order Management Powers 5-Star Customer Experience
In a world of increasing competition, why do customers choose to buy from certain brands? The answer is (not so) hidden in the experience of buying. In this session, we’ll explore the value of OMS as the backbone of delivering on customer expectation and creating great customer experiences. We’ll take a peek behind the curtain to see how order management allows merchants to be there when their customers need them.
Growth Strategies
Maverick eCommerce: Scaling for Growth without Financial or Technical Bloat
Learn how Easy Spirit designed, developed, and launched a high volume commerce site in four months on Magento Commerce Cloud. Topics will include leveraging BlueFoot to reduce design and development requirements, limiting custom development to enable scale, migrating multiple websites to the platform, and performance testing. Easy Spirit will share the migration results and how they made the most of Magento Business Intelligence.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

Marketplace – The Path to Success for Sellers and Buyers
Whether you’re a developer who is building and selling extensions for the Magento Marketplace , or you’re a merchant who is using extensions to enhance the functionality of your store, you’re looking for creative solutions to solve critical business needs. The Magento Marketplace team will share how both extension sellers and buyers can leverage the Marketplace to accelerate the growth of your business, plus what you can expect in 2018 and beyond from the Marketplace.
Technical
Mobile Conversion in the Wild: Global Research Results
Come hear from our community team of System Integrators and Merchants about their participation in an ongoing study measuring the impact of mobile optimization’s effects on conversion. Hear firsthand about the changes they made and the positive results achieved.
Moderator:
Sponsored by
PayPal

PayPal

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 218 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal

Winning Solutions
Prescription for Success: Pharmaca and Magento Seek eCommerce Excellence
How did Pharmaca, a leader in natural health and beauty, see revenue grow 25% on its eCommerce site in just one year? An expanded digital media campaign led by LYONSCG and improved site performance powered by Magento fueled this growth. In this presentation, you’ll learn why Magento has been Pharmaca’s platform of choice, and how Magento empowers its users to embrace the flexibility of the platform. The platform has enabled Pharmaca to host an impressive list of extensions, including custom brand pages, store locator, improved navigation, and a robust samples program. And Pharmaca is just getting started as it prepares to migrate from M1 to M2. Laura Coblentz, VP of Marketing & Ecommerce at Pharmaca and Jennifer Conklin, Director of Account Management at LYONSCG will tell this exciting story on the Imagine stage.
Breakout Sessions VI
B2B
Getting Real About Integrating Magento with your ERP system.
Integrating Magento with ERP systems is more than just a technical endeavor. Using 10 years of project experience, Sam Bayer will review the importance of considering all stakeholder requirements including customer service reps, salespeople, IT support staff, and of course customers. A methodology for considering the tradeoffs associated with batch versus real time integrations with ERP will also be discussed. Lastly, the importance of incorporating time-to-market, long term support, and maintenance requirements into the integration architecture design will be underscored.
Business Innovations
Pioneering eCommerce: Exploring New Technologies
New technology is influencing buying decisions of B2C and B2B consumers, but should you invest in the latest mainstream technology? Join this session for a discussion on new commerce trends and advice on solutions. Topics include voice search, artificial intelligence, the latest in dynamic pricing, and more.
Commerce Best Practices
Leading the Charge: Tales from Building a Magento Business Practice
Digital is driving a fundamental re-thinking of customer experience across every industry where reaching across disciplines and pushing beyond boundaries is the reality for reaching today’s digital consumer. Are you looking for actionable insights and tips on growing your agency? Or even, how to get started with building a Magento business practice is no easy task. In this session, hear from four leading Magento solution partner organizations on how they have built their Magento business practice, tips for staying ahead and pitfalls to watch out for when planning, scaling and growing in today’s ever-changing eCommerce landscape.
Growth Strategies
The eCommerce Playbook: Transforming the Pittsburgh Steelers’ Digital Fan Experience
Discover how the NFL’s Pittsburgh Steelers leveraged APIs for complex and critical integrations to create a robust and scalable site.
Moderator:
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

eCommerce Abroad: Staking your Claim in an International Market
In this session, Rene and Dong from Silk Software will deliver a roadmap for expanding your small business abroad using Magento Commerce. They’ll discuss how to test demand by expanding into, and learning from global marketplaces like Amazon, eBay, and Facebook. Next, they’ll highlight key operational details to plan for details including currency and payments, shipping, localization, and trade regulations. A U.S. small merchant that expanded to China will be featured.
Technical
What’s in Magento 2.3?
Got 2.3 on your mind? Learn about the release strategies for Magento 2.3, including features and patch releases planned. Coverage on PHP 7.2 support, improved DB schema upgrade management, graphQL, powering PWA and best practices for a functional test framework will be included, as well as highlighting key community projects. You don’t want to miss this exciting update!
Winning Solutions
Connected Commerce
Voice-based personal assistants are opening up an entirely new frontier in commerce and are arguably one of the most important developments in the industry today. In this session, we'll hear how payments are being integrated as part of new conversational commerce offerings.
Sponsored by
Amazon

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Pay, AWS, Fulfillment by Amazon, Login with Amazon, Multi-Channel Fulfillment, Selling on Amazon, Brand Registry, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

 

Reach new customers by selling on and off Amazon.com to more than 300 million global active customer accounts.  Help simplify and scale your Magento business by leveraging the same trusted global computing infrastructure, customer service, and fulfillment network that powers Amazon.com.

* Active customer accounts represent accounts that have placed a paid order during the preceding twelve month period.

Amazon

Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions VII
B2B
B2B today: Taking 1947 to the future
Brent Peterson will discuss three case studies: a Magento client that had a traditional B2B model of selling door-to-door, and another that had no web presence on B2B. Brent will also provide an overview of the live client Wagento has enjoying the new B2B features in Magento Commerce 2.2. In all three cases, the clients were able to realize large gains in market share using the Magento Commerce 2 platform.
Business Innovations
Innovations Lab: Enhancing the Customer Experience with Virtual and Augmented Reality
Interested in cutting-edge implementations of emerging technologies on the Magento platform? Want to learn more about how to create immersive shopping experiences that increase conversion and drive top-line revenue growth? Join this session to see how members of the global community are stretching Magento’s legs with the use of virtual and augmented reality. Come with an open mind. Leave inspired to push the boundaries of possibility on Magento.
Commerce Best Practices
How Coke Builds Customer Lifetime Value Across the Direct to Consumer Experience
The Coca-Cola brand has successfully created a Direct to Consumer Experience by crafting a customer-centric engagement strategy to delight across the customer lifecycle. Learn from Todd Skidmore, Coke’s Senior Manager, Direct to Consumer, and Nicole Crivelli, National Digital Marketing & eCommerce Manager at Coca-Cola Amatil, for lessons about: • Fine-tuning the hit “Share a Coke” campaign • How Neverfail Spring Water is creating meaningful engagement through targeting passion points • Prioritizing agile marketing and customer engagement decisions • Tips for build on opportunities to engage consumers leading through and beyond the path to purchase • Strategies to apply customer data and insights to drive merchandising mix and marketing messaging This session also will explore how two divisions of one of the world’s largest and most iconic brands supports cross-functional collaboration and planning across a variety of stakeholders, both internal and external.
Growth Strategies
The Strength of Machine Learning: Product Recommendations and Beyond
Today, the topic of machine learning is increasingly driving our commerce conversations. When implemented correctly, it can help businesses save time, and grow. However, as with every digital movement, it’s easy to get distracted by the shiny objects and new technologies. The strength of machine learning begins with the data feeding it and continues to the humans optimizing it. This takes the power of machine learning far beyond just product recommendations. Join Anita Andrews, Head of the Magento Analytics Practice, as she discusses how we think about machine learning.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

Building eCommerce Marketing Excellence: The Four Stages of Marketing Maturity for Small Business Merchants
Every small business merchant and entrepreneur can continually grow their business by calling upon the right marketing strategies and tactics at the right time. The key is to know which approaches to leverage at each business stage. Come learn about the eCommerce marketing maturity model and the key characteristics, typical retailer experiences and common pain points of each phase. We will reveal insights from online merchants, such as Apple Park, Maxtrix Kids, and Oak Street Bootmakers.
Technical
Magento 2 Under Siege: Defense Strategies and Attack Patterns Identification
Magento Commerce 2 is probably one of the most powerful and secure eCommerce platforms in the world. But no software can be considered 100% bug-free. Furthermore, installing a not-verified third-party extension can create dangerous security breaches. Protecting your Magento Commerce 2 installation and your customers’ information against both known and unknown security threats is possible. We will show you how to prevent hack attempts, stop spammers, and identify common attack patterns.
Winning Solutions
Merchant Obsessed: Leverage Amazon Solutions to Help Power Your Business
This panel will feature three very different merchants - Espresso Parts, Baked by Melissa, and Funko - who will tell the stories of how they leveraged multiple Amazon offerings to help grow their businesses.
Sponsored by
Amazon

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Pay, AWS, Fulfillment by Amazon, Login with Amazon, Multi-Channel Fulfillment, Selling on Amazon, Brand Registry, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

 

Reach new customers by selling on and off Amazon.com to more than 300 million global active customer accounts.  Help simplify and scale your Magento business by leveraging the same trusted global computing infrastructure, customer service, and fulfillment network that powers Amazon.com.

* Active customer accounts represent accounts that have placed a paid order during the preceding twelve month period.

Amazon

Special Sessions
Diversity Discussions
This session encourages dialogue on various diversity-related topics through small group discussion. We will facilitate conversation on increasing diversity in both the workplace and in everyday life. You will leave with actionable advice on tactics to apply immediately to your workplace environment.
Breakout Sessions VIII
B2B
The B2B Commerce Evolution: Importance of Leveraging Data, Content and Brand Identity
B2B Commerce is competitive—that’s nothing new. But the competition in today’s B2B digital commerce landscape is unlike anything we’ve seen before. The top initiative for B2B business influencers and decision makers is to improve the customer experience. Rich and engaging content is a major deciding factor for online shoppers. Within this, personalization is slowly evolving to individualization. Engaging customers as a “segment of one,” in real time, will be the new normal. A business must listen, capture, measure, assess, and act on customers’ intent across every enterprise touchpoint.
Business Innovations
Introducing Magento Page Builder: Powering Your Website Content, Themes and Extensions
Magento's content management suite has transformed from a basic data entry tool into an enterprise-ready content powerhouse. With the new-and-improved Page Builder, merchants can easily create dynamic and engaging experiences without writing a single line of code. More than a simple Text Editor, the new Page Builder gives business users the ability to create their own designs with templates and layouts as well as to leverage feature-rich content types such as full-page video, enhanced image sliders, tabs, accordions, and much more. What's more, the new Page Builder is completely extensible -- merchants can customize it with extensions which effortlessly add to or adapt our modernized toolset for their needs. Finally, staying true to Magento's roots, developers can create truly custom content types and experiences for virtually anything imaginable. In this session, join Magento's Olena Tkacheva as she showcases some of exciting new possibilities Page Builder places at your fingertips
Commerce Best Practices
Where’s The Bus? How A Mobile First Approach To Multichannel Digitally Transformed BigBusTours
There is no bus on the new BigBusTours website, because BigBusTours isn’t selling bus rides. BigBusTours is selling the travel experience of your life, and after the global multichannel transformation of their brand on Magento 2 that’s exactly what their brand declares - at every possible touchpoint along their customer journey. From hotel concierges to street vendors, social media to expedia, BigBusTours was repositioned as the most valued city guide in the world by privileging a mobile first customer experience. Learn how at this session.
Growth Strategies
Magento Business Intelligence Presents: “Live Customer Stories”
For some businesses it takes too long to get the answers needed to make smart decisions. The reality is that accessing and using data on a daily basis is time consuming and creates headaches across an organization. The good news is that with a little focus, you can eliminate the burden and make gaining insights part of your daily routine. Join this session as we hear from merchants about their data challenges and how they are now using Magento Business Intelligence to make their lives easier and data driven.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

The Joy of Exponential Growth: Outgrowing Your Business Systems
Need enterprise functionality fast with a limited budget? We’ll discuss the essential growth roadmap for small business merchants based on our work with dozens of online merchants. We’ll describe upgrading systems to enterprise scale (ERP, PIM, CRM, ESP, etc), consolidating capabilities into a single stack (Magento BI, cloud, OM), and leveraging the many powerful capabilities from the Magento Marketplace. We’ll also cover how to maintain differentiation and culture while you’re ramping up, including when/how to hire your team. You’ll also hear about several retailers we’ve worked with and how we put this growth strategy into action.
Technical
Developing and Deploying Magento with Composer: Best Practices
Composer is the new tool for managing extensions and other PHP dependencies in a Magento project. But how exactly does it fit into development, continuous integration, and build processes? How do you use it during a deployment? This presentation will teach you how to avoid common mistakes when using Composer to manage the dependencies of your Magento project. We will highlight the different options to be used during deployments vs development installations. We’ll also guide you through setting up a professional build and deployment process in the Cloud or on your own hosting, and how to minimize risks of downtime related to third-party dependencies and potential errors.
Winning Solutions
Magento Commerce: Evolution to the Cloud
Since launching, hundreds of merchants around the globe have launched their stores on the Magento cloud. In this session, you'll hear from a set of cross-functional leaders about how merchants and partners benefit from the Magento cloud-based commerce platform.
Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions IX
B2B
Secrets to B2B Commerce Success
Pioneering an eCommerce strategy in a B2B organization has its challenges. From gaining organizational support to creating a vision for new business models and ways of interacting with buyers, there are few hard, and fast, best practices to rely on. Learning from practitioners who are testing new ideas every day is one of the best ways to identify effective strategies for your business. In this session, you’ll hear from four seasoned B2B commerce leaders who will share their hard-won insights into building business cases, enabling fast and easy product discovery, simplifying the buying and order management process, and managing an upgrade to Magento 2.
Business Innovations
Innovations Lab: Enhancing the Customer Experience with Visual Product Configuration
Interested in bleeding edge implementations of emerging technologies on the Magento platform? Want to learn more about how to create visual shopping experiences that increase conversion and drive top-line revenue growth? Join this session to see how members of the global community are stretching Magento’s legs with the use of visual product configuration and custom pricing. Come with an open mind. Leave inspired to push the boundaries of possibility on Magento!
Commerce Best Practices
Driving More Revenue Through Content Marketing & SEO
Driving revenue using content marketing and SEO is on the hot list of goals for the majority of Magento merchants in 2018. The reasons for not doing it include: It’s too complicated, it takes a while for measurable results, and it requires new processes. The purpose of this discussion will be to showcase step-by-step demonstration of a content creation and promotion strategy that retailers should be utilizing today to increase their organic search rankings, traffic, and sales. This strategy will be advanced enough for the seasoned SEO manager of a large online retail store but simple enough for smaller merchants to implement immediately.
Growth Strategies
Sole Society and Migrating to Magento Commerce 2.1: Lessons, Successes, and the Secret Service
Discover the experience of a leading multi-channel brand, Sole Society, in migrating to Magento Commerce 2.1. Hear directly from the CEO on what factors led to the decision to migrate, lessons learned along the way, successes realized since launch, and how the U.S. Secret Service was involved (intrigue!) Attendees will walk away with practical action items – both business and technical – that can be used in approaching your own Magento Commerce upgrade efforts.
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

The Hidden Costs of SaaS
The eCommerce technology landscape has evolved and there are two primary platform models – SaaS and PaaS. Both have their strengths and weaknesses. However, merchants often ignore the hidden costs of SaaS when making platform decisions. In this session, the Magento team will outline what those hidden costs are and how to apply a framework to making a platform decision that takes into consideration the total cost of ownership.
Technical
Magento Marketplace's New Extension Quality Program
Magento Marketplace has an established process to vet and improve the quality of extensions that are sold through it. In this session, extension developers will learn the details of that process , the changes we're about to launch, and other improvements including the Magento Functional Test Framework that will be released in the second half of 2018.
Winning Solutions
"Alexa, Order Me A...”
In this session we will dive into creating voice interactions and will help guide you toward addressing your customers' Voice Commerce needs.
Sponsored by
Amazon

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Pay, AWS, Fulfillment by Amazon, Login with Amazon, Multi-Channel Fulfillment, Selling on Amazon, Brand Registry, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

 

Reach new customers by selling on and off Amazon.com to more than 300 million global active customer accounts.  Help simplify and scale your Magento business by leveraging the same trusted global computing infrastructure, customer service, and fulfillment network that powers Amazon.com.

* Active customer accounts represent accounts that have placed a paid order during the preceding twelve month period.

Amazon

Magento U Certification Exams
Register before the event to secure your spot!
Breakout Sessions X
Business Innovations
Getting Ahead with the Progressive Web
Progressive Web Apps can help you get ahead in today’s crowded market. In tomorrow’s market, PWA will be the minimum price of entry. What are the ups and downs of replacing your current front end architecture? What new skills do you need? How will deployment and infrastructure needs change? Join this discussion with noted experts from our community with real-world PWA experience on Magento Commerce and other platforms.
Commerce Best Practices
Retrospective: The Magento Commerce Cloud at Work
Thanks to the powerful stack found in Enterprise Cloud Edition, SD have delivered at an unprecedented rate for our clients in 2017. The cloud stack has proven valuable for merchants of all sizes: from hundreds of millions in annual revenue to startups!
Small Business
Sponsored by MailChimp

MailChimp

More than 15 million people and businesses around the world use MailChimp. Our features and integrations give e-commerce retailers the power to send beautiful marketing emails, automated messages, and targeted ad campaigns. And our detailed reports help those retailers keep improving over time. Our quickly growing team loves empowering small businesses, so that’s what we focus on every day.

MailChimp

KISS: Shortcuts to Deploying Your Magento Store
In this session, we’ll share key shortcuts for leveraging the Magento Commerce Cloud solution to get merchants’ stores online quickly using the KISS principle. Because the more you add to the initial scope, the longer it takes to build. You’ll discover the core components you need to go live fast at the lowest cost, and generate revenue quickly. Based on his work with dozens of small merchants, he’ll describe an agile development approach to launching or migrating your online store to the Magento Commerce platform. Kevin will also highlight merchant examples.
Technical
Implementing a Project Effectively on Magento Commerce Cloud
Properly implementing Magento Commerce Cloud is critical to the success of your online store. In this session, we’ll take a look under the hood and share how to build your project using the right workflow. Join us to learn the best practices that you can leverage for building your business on Magento Commerce.
Special Sessions
DevExchange & Networking Event
Magento U Certification Exams
Register before the event to secure your spot!