Amanda Batista

Head of Global Content Marketing, Magento Commerce

Amanda is a writer, editor, and marketing strategist, and leads content development and strategy at Magento. Amanda “earned her stripes” as a reporter covering the marketing automation and retail technology industries, as the founding editor of the industry publications Retail TouchPoints and Demand Gen Report. Amanda also writes for two music magazines, through which she profiles alternative rock and metal musicians. She lives in New York with her husband and three-year-old daughter, and has a deep affinity for pizza. 

Breakout Sessions VII
Commerce Best Practices
How Coke Builds Customer Lifetime Value Across the Direct to Consumer Experience
The Coca-Cola brand has successfully created a Direct to Consumer Experience by crafting a customer-centric engagement strategy to delight across the customer lifecycle. Learn from Todd Skidmore, Coke’s Senior Manager, Direct to Consumer, and Nicole Crivelli, National Digital Marketing & eCommerce Manager at Coca-Cola Amatil, for lessons about: • Fine-tuning the hit “Share a Coke” campaign • How Neverfail Spring Water is creating meaningful engagement through targeting passion points • Prioritizing agile marketing and customer engagement decisions • Tips for build on opportunities to engage consumers leading through and beyond the path to purchase • Strategies to apply customer data and insights to drive merchandising mix and marketing messaging This session also will explore how two divisions of one of the world’s largest and most iconic brands supports cross-functional collaboration and planning across a variety of stakeholders, both internal and external.