Andrew Figgins

Director of Development, Rural King

Andrew is the Director of Development at Rural King, a rapidly growing Farm & Home retailer with over 110 locations in 13 states. He leads digital team and projects that improve the experience of Rural King's customers and associates, drawing on his nearly 20 years of experience in technology and eCommerce. 

Since joining Rural King, Andrew has successfully orchestrated a large-scale transformation of the company's eCommerce ecosystem, with Magento 2 and Magento Order Manager serving as the cornerstone for future business growth and digital innovation.

An entrepreneur from the age of 18, Andrew has co-founded a variety of technology startup businesses that serve eCommerce retailers and customers, podcast listeners, and Shark Tank fans. Immediately prior to joining Rural King, Andrew operated Blueberry Ln, a Chicago-based web and application development agency that delivered solutions built with open source technologies.

Breakout Sessions IV
Business Innovations
Transforming the Customer Experience Across 100 Stores with Magento
Founded by two farmers in Mattoon, Illinois in 1960 to provide better service and pricing to the rural consumer, Rural King has grown to well over 100 stores serving 12 states. From the complimentary popcorn and coffee at each store to a relentless focus on providing the best possible price on everything from denim, baby chicks, and even their own line of tractors, the rural customer is still at the heart of Rural King's mission. It's with this focus that Rural King completely overhauled their eCommerce technology, deploying a cutting-edge omnichannel experience throughout all of their stores with Magento Commerce Cloud and Magento Order Manager. In this session, we'll see how this project has transformed Rural King's business and how other multi-store retailers can benefit.