Andy Furlong

EVP of Global Marketing & eCommerce, Big Bus Tours

Andy is Executive Vice President for Global Marketing and E-Commerce at Big Bus Tours, the world’s leading city sightseeing tour operator. With 25 years travel industry experience under his belt, Andy has led marketing teams at leading tour operator, car hire, cruise and sightseeing businesses both domestically and internationally. Big Bus Tours is mid-flight on a digital transformation programme that kicked off in December 2016 with the complete re-platforming of their website to Magento 2.0.

Breakout Sessions VIII
Commerce Best Practices
Where’s The Bus? How A Mobile First Approach To Multichannel Digitally Transformed BigBusTours
There is no bus on the new BigBusTours website, because BigBusTours isn’t selling bus rides. BigBusTours is selling the travel experience of your life, and after the global multichannel transformation of their brand on Magento 2 that’s exactly what their brand declares - at every possible touchpoint along their customer journey. From hotel concierges to street vendors, social media to expedia, BigBusTours was repositioned as the most valued city guide in the world by privileging a mobile first customer experience. Learn how at this session.