Andy Hoar

VP, Principal Analyst , Forrester

Andy serves eBusiness & Channel Strategy professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues relating to enabling channel partner businesses for manufacturers. Andy is the author of Forrester’s B2B eCommerce Playbook and is a leading authority on B2B eCommerce business and strategy. Andy has been quoted in various media outlets including the Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.