Anita Andrews

Director of Analytics Services, Magento Commerce

Anita’s expertise includes data & analytics, B-to-B and B-to-C platforms, e-commerce, social gaming and viral metrics optimization, product management, online marketing, and social networks. She was Founder & CEO of Sepiida, an analytics and Internet marketing optimization company, whose clients included Zynga Games Network, Haymarket Media, and Coveroo. Sepiida was acquired by Delphic Digital in 2012. Prior to Sepiida, she ran Ecommerce at Nutrisystem, a $750 million subscription ecommerce business, and has held a variety of product and marketing roles at successful start-ups in Silicon Valley.

Anita holds a Master’s Degree in Computer Science from Stanford University. She earned her B.A. from New York University majoring in Politics with a minor in Mathematics. She is a founding Trustee of TechGirlz whose mission is to grow the role of women in technology by focusing on middle school-aged girls. She also serves on the boards of The Enterprise Center and Please Touch Museum.

Breakout Sessions VII
Growth Strategies
The Strength of Machine Learning: Product Recommendations and Beyond
Today, the topic of machine learning is increasingly driving our commerce conversations. When implemented correctly, it can help businesses save time, and grow. However, as with every digital movement, it’s easy to get distracted by the shiny objects and new technologies. The strength of machine learning begins with the data feeding it and continues to the humans optimizing it. This takes the power of machine learning far beyond just product recommendations. Join Anita Andrews, Head of the Magento Analytics Practice, as she discusses how we think about machine learning.