Director, CX Strategy, Magento, an Adobe Company
Anita’s expertise includes data & analytics, B-to-B and B-to-C platforms, e-commerce and omnichannel strategy, social gaming and viral metrics optimization, product management, online marketing, and social networks. She was Founder & CEO of Sepiida, an analytics and Internet marketing optimization company, whose clients included Zynga Games Network, Haymarket Media, and Coveroo. Sepiida was acquired by Delphic Digital in 2012. Prior to Sepiida, she ran Ecommerce at Nutrisystem, a $750 million subscription ecommerce business, and has held a variety of product and marketing roles at successful start-ups in Silicon Valley. Anita holds a Master’s Degree in Computer Science from Stanford University. She earned her B.A. from New York University majoring in Politics with a minor in Mathematics. She is a founding Trustee of TechGirlz whose mission is to grow the role of women in technology by focusing on middle school-aged girls. She also serves on the board of The Enterprise Center.