Ash Howard

Director, Popcultcha

A former lawyer and accountant, Ash burned his suits and left the corporate world for a new galaxy of toys, collectables, art, nerds, geeks and misfits all over the world!

Joining what was his family’s old basketball card business, Ash re-branded and re-invented their retail operations to Popcultcha, by adopting an eCommerce strategy that was complemented by local brick and mortar retailing and national convention pop up experiences.

Fast forward to 2019, Popcultcha is one of the world’s most dominant and recognisable online collectables stores, leading the way in presentation of these niche action figures, statues, toys and designer vinyl collectables and having a truly global presence in the industry.

Breakout Sessions VIII
Business Strategies
Popcultcha: Unharnessed and Unbound on Magento Commerce
How one “unconventional brand” invested in Magento, found the right partner, expanded globally, and accelerated growth