Ashley MacPherson

Solutions Architect, Magento Commerce

Ashley is an e-commerce enthusiast. As a Solutions Architect at a Magento, she currently spends her days with clients, prospects and partners, designing order management systems that drive great customer experiences for retailers and brands.

Her strategic and technical background, built from time leading client discovery at Magento System Integrator, allows her to dig deep with retailers and brands, understanding their needs across platforms and channels, translating them into successful implementation plans.

Ashley is a Boston native, and received her master’s degree in Electronic Commerce, Systems and Technology from BU. When she's not thinking about omnichannel, you can find Ashley skiing, competing in triathlons, watching soccer or traveling the world with her husband.

Breakout Sessions V
Commerce Best Practices
A Behind the Scenes Look: How Order Management Powers 5-Star Customer Experience
In a world of increasing competition, why do customers choose to buy from certain brands? The answer is (not so) hidden in the experience of buying. In this session, we’ll explore the value of OMS as the backbone of delivering on customer expectation and creating great customer experiences. We’ll take a peek behind the curtain to see how order management allows merchants to be there when their customers need them.