Chris Guerra

CMO, Blue Acorn

Chris leads the sales, marketing and client success teams at Blue Acorn, an eCommerce agency dedicated to helping leading B2B and B2C brands maximize their online revenues. An expert in the creation and execution of eCommerce strategies for development and optimization, Chris has more than 10 years of experience working with IR500 merchants. Chris is also a sought-after speaker, and has extensive knowledge in re-platforming, digital marketing, eCommerce operations, and financial planning.

Breakout Sessions IV
B2B
Segmenting and Personalizing the B2B Experience for More Loyalty and Revenue
When a sales representative is selling to another business, they seek to understand and speak to the needs of their client. They watch for behaviors and/or collect information, and then address customers with relevant product offers and content. That’s what segmentation and personalization attempt to mimic. In this session, attendees will learn how to connect online behaviors to trigger personalized experiences and content, use products to inspire personalization, and segment and automate save time and recover leads. You will also discover buyer personas, the technology your business needs, personalizing with Magento, and how Barco uses personalization to drive customer loyalty.