Claudia Summers

VP, Business Development, BORN Group

At Born, Claudia is a Vice President of Business Development and specializes in creative & content focused sales in luxury, beauty & retail brands. Claudia brings15 years experience working in house with leading brands including launching Xbox to the European market, in retail special projects at Ted Baker, working with Charlotte Tilbury to create & develop Tom Ford's eponymous make up range with Estee Lauder before her own. Claudia then moved to Spring Studios, a leading high end 360 creative agency, studios & production shop as Business Director, in London & became part of the core team that launched the Tribeca studios which 1st brought her to NYC. At Spring she worked with Target on Designer Partnerships, Calvin Klein Jeans, Valextra, Versus Versace.  She is trained in creative concepting, content creation & execution and is a strategic, creative brand lead who sees aesthetic & commerce holistically helping clients stay on brand and exceed their expectations.
 

Breakout Sessions VI
Business Strategies
Best Practices and Tailored Strategies for Cross-Border Commerce
Are you ready to multiply your sales by going global? Expanding into new countries is one of the classic ways to grow any business, but cross-border commerce often seems harder and riskier than it actually is. Our panel of experts—John Glasgow, Director of Commerce Strategy, Adobe; Leendert van Delft, Vice President Global Sales Programs and Digital Marketing, DHL Express; Fred de Gombert, CEO and Co-Founder, Akeneo; and Mark Sieczkowski, Senior Product Manager, Vertex—will share the most important factors to consider if you’re going cross-border, including how customers want to see product information, pay, and receive products. You'll also learn how to ensure relevance with an international audience, comply with local tax regulations, and choose the right technologies to help grow your business internationally.