Craig Peasley

Director, Marketing, Magento, an Adobe Company

Craig leads product marketing for digital commerce, overseeing go-to-market strategies and execution for the core platform, and has been at Magento Commerce for four years. With more than 20 years of marketing experience, Craig has launched many new products and business lines across the small business-to-enterprise markets for leading companies, including Yahoo, Shutterfly, Safeway, and Mattel.

Special Sessions
Understanding the Overall Economic Impact and Business Value of Migrating to Magento Commerce 2
For performance-driven companies, a flexible and scalable e-commerce platform is a competitive advantage and crucial to delivering customer loyalty and strong sales and profitability growth. One of the most scrutinized factors in deciding on an e-commerce platform strategy is evaluating the financial and business expectations one can expect in migrating to a new digital platform. Magento commissioned a third-party research firm, Stax, to conduct an economic impact study that examined the real-world impact that companies, across industries and size, realized by migrating to Magento Commerce 2. In this session, attendees can expect to hear in detail about the following results of the study: • High-level summary and learnings from the study • KPI results, including impact to performance and productivity metrics • Representative case study profiles • Best practices and tips around how to approach a project, minimize risks and upfront costs, and maximize ROI • Customer panel • Q&A This session is recommended for business, digital, and technology roles across commerce and marketing functions.