Dong Xu

Chief Executive Officer, SILK Software

Drawing on considerable expertise, Dong has guided SILK Software to a leadership position in the eCommerce world. HIs energy, dedication, and experience have helped him develop an acute understanding of both the Magento platform and the Chinese marketplace. Incorporating this knowledge, SILK has evolved into a major resource for clients seeking a competitive edge and long-term growth. A business-oriented executive with long-range vision, Dong is currently charting a course to ensure the company’s continued advancement and growth.

Breakout Sessions VI
Small Business
eCommerce Abroad: Staking your Claim in an International Market
In this session, Rene and Dong from Silk Software will deliver a roadmap for expanding your small business abroad using Magento Commerce. They’ll discuss how to test demand by expanding into, and learning from global marketplaces like Amazon, eBay, and Facebook. Next, they’ll highlight key operational details to plan for details including currency and payments, shipping, localization, and trade regulations. A U.S. small merchant that expanded to China will be featured.