Elizabeth Davies

Lead UX Developer and Accessibility Compliance Specialist, Gallup

An original UX enterprise developer, evolving over the past 19 years alongside CSS and web standards. In present day, I am a Senior Lead Developer and Accessibility Compliance Specialist at Gallup, in Omaha, Nebraska. My passion is accessible websites and will tackle that issue from bottom up, top down and sideways.

Breakout Sessions IV
Commerce Best Practices
Mapping the User's Journey
Do you feel like you don't actually know your users? Do they struggle through the flow of your website, and you don’t know why? This session will introduce you to empathy mapping, and how it will help you to relate to your users better. Once we have some empathy (mapping), we'll go over user journey mapping, so we can better understand what questions and pain points our users are having as they move through our site.