Elsom Eldridge

National Sales & Marketing Director, Boy Scouts of America

Elsom is a sales and marketing veteran with over 30 years in the retail sector. Elsom joined BSA in 2010 and has responsibility for the growth strategy of National and Local Council Scout Shops and for developing and orchestrating an integrated marketing strategy for Scout Shops, including integration of an omnichannel strategy to lead the sales growth initiative and improved digital experiences of the Supply Group’s ecommerce websites: https://Scoutstuff.org and www.ScoutShop.org. Previously Elsom held several leadership positions for retailer RadioShack, transforming underperforming operations across North America and Europe.  Elsom holds an MBA from Texas Christian University.

Breakout Sessions IX
B2B
Secrets to B2B Commerce Success
Pioneering an eCommerce strategy in a B2B organization has its challenges. From gaining organizational support to creating a vision for new business models and ways of interacting with buyers, there are few hard, and fast, best practices to rely on. Learning from practitioners who are testing new ideas every day is one of the best ways to identify effective strategies for your business. In this session, you’ll hear from four seasoned B2B commerce leaders who will share their hard-won insights into building business cases, enabling fast and easy product discovery, simplifying the buying and order management process, and managing an upgrade to Magento 2.