Erwin Idelenburg

CCO, Youwe

Erwin joined YouWe in 2016 as CCO where he is responsible for the commercial strategy and development. He is active as eCommerce consultant for larger corporations within Europe. Leading by example is his moto. Erwin is a passionate and commercial manager with over 15 years of senior account and team leadership experience building relationships that maximise sales growth and profit. He graduated from Florida Int'l University in international business. Soon after he joined ING in The Netherlands as a sales director SME.

Breakout Sessions III
B2B
Taking Revolutionary Materials Online With an Evolutionary Buy and Build Strategy
Vink Visual Technology Solutions (VTS) and parent company, Vink Plastics Family, are Europe's largest supplier of visual communication materials. As an international wholesaler with 100 brands globally, Vink had big ambitions for their new B2B site. Find out how Vink overcame challenges to centralize, operations, build for scale, and accommodate their extensive and ‘tailor made’ product range.