Erwin joined Youwe in 2015 as CCO where he is responsible for the commercial strategy and development. He is active as eCommerce consultant for complex B2B corporations within Europe, ‘leading by example’ is his motto. Erwin is a passionate and committed manager with over 15 years of senior account and team leadership experience building relationships that maximize sales growth and profits. He graduated from Florida International University in International Business. Soon after he joined ING in The Netherlands as a Sales Director SME.