Erwin joined YouWe in 2016 as CCO where he is responsible for the commercial strategy and development. He is active as eCommerce consultant for larger corporations within Europe. Leading by example is his moto. Erwin is a passionate and commercial manager with over 15 years of senior account and team leadership experience building relationships that maximise sales growth and profit. He graduated from Florida Int'l University in international business. Soon after he joined ING in The Netherlands as a sales director SME.