Gian Genovesi

eCommerce Delivery Lead, Briteskies

Gian Genovesi is the eCommerce Delivery Lead at Briteskies. Gian directs clients and teams in the strategy, creation, extension, and integration of both B2B and B2C commerce systems. Along with his knowledge of Magento, Gian is familiar with a number of supporting technologies and platforms and has educated client teams on fully leveraging their value, features, and functions.

An avid purveyor sports and sarcasm, Gian resides in the great city of Cleveland, Ohio with his wife, daughter, and dog-son.

Breakout Sessions I
B2B
How the Biggest Name in Bicycles is Rebuilding Business through Independent Shops: B2B Integrations and Disrupting the Distribution Channel
With a 125-plus year legacy, Huffy Bicycle’s goals have always been to get more bikes to more people. This mission drove down both the cost of bikes and the quality. As they took over more and more of the market, smaller retailers and independent bike shops floundered. Now, along with their partnerships with big box retailers, Huffy is developing brands that focus on getting the right bike to the right person, often involving those smaller, independent retailers they once pedaled over. Through brands like Batch Bicycles, Huffy is working with independent bike shops to reach a different kind of customer. Huffy turned to our team to create a unique digital solution for their new brand, Batch Bicycles. This new way of doing business uses the economies of scale of Huffy to bring sales, customers, and profitable product lines to local bike shops, helping Huffy to break into a different market.