From snack foods to personal care products, consumer industries once considered exempt from the digital revolution now face growing competition from digital-first retailers. Meanwhile, consumers now expect deeply exceptional experiences and interactions with the brands they love. Most companies acknowledge the critical need for direct-to-consumer digital commerce strategies, but many initiatives are lacking a definitive framework for success. Acknowledging this shortfall in thought leadership, the Adweek/Brandweek Insights Group authored “The 12 Rules of Brand Digital Commerce,” a groundbreaking study providing a comprehensive look on the topic of digital commerce for brands. In this presentation, Gil Ozir, Adweek/Brandweek Managing Partner, reviews the first-of-its-kind report, including an outline of key factors critical for achieving a successful, long-term digital commerce strategy while avoiding costly mistakes.