Gil Ozir

Managing Partner, Adweek/Brandweek

Gil is Managing Partner of Adweek / Brandweek and Founder of the Adweek / Brandweek Insights group, a team within Adweek that works with companies and publishes reports related to Digital Transformation, Digital Commerce and Media trends. He also is a partner in Beringer Capital’s Digital Experience Fund

 
Breakout Sessions II
Experience-Driven Commerce
The 12 Rules of Brand Digital Commerce
From snack foods to personal care products, consumer industries once considered exempt from the digital revolution now face growing competition from digital-first retailers. Meanwhile, consumers now expect deeply exceptional experiences and interactions with the brands they love. Most companies acknowledge the critical need for direct-to-consumer digital commerce strategies, but many initiatives are lacking a definitive framework for success. Acknowledging this shortfall in thought leadership, the Adweek/Brandweek Insights Group authored “The 12 Rules of Brand Digital Commerce,” a groundbreaking study providing a comprehensive look on the topic of digital commerce for brands. In this presentation, Gil Ozir, Adweek/Brandweek Managing Partner, reviews the first-of-its-kind report, including an outline of key factors critical for achieving a successful, long-term digital commerce strategy while avoiding costly mistakes.