Principal Evangelist for Adobe Experience Cloud, Adobe
Gina is a Principal Evangelist for Adobe Experience Cloud, focused on personalization and content velocity.
Breakout Sessions IV
Future Directions in Commerce: Content Intelligence Leads the Way
Lafleur 2, May 14, 2019 - 11:15am to 12:00pm
Be the first to learn about future commerce technologies that will boost your operational efficiency, customer engagement, and sales. The Adobe Research team will reveal cutting-edge academic investigations with real industry impact. Discover intelligent, deep product search with the ability to identify visually similar products for enhanced product discovery and smart recommendations. See how AI advances can automate processes for ingesting, categorizing, and selecting optimal product catalog images to boost your productivity and improve the your shopping experiences. Don’t miss this session if you’re interested in learning how AI services can drive content intelligence in digital commerce.
Breakout Sessions V
The Personalization Spectrum
Lafleur 2, May 14, 2019 - 1:30pm to 2:15pm
Delivering highly relevant product to the right consumer at the right time sounds easy, right? If only you had the right resources, processes, and technologies to deliver on that promise. Using data to provide a relevant and engaging experience is crucial to capturing visitor interest, converting prospects to customers, and turning customers into advocates. But, knowing where to start with personalization can be a challenge. What data do you require? What device or channel is your customer using? How do you generate and deliver content instantaneously and at scale? Adobe customers have these capabilities at their fingertips, with integrated analytics, experience optimization, content management, and now commerce – with Adobe Commerce Cloud. Learn how your company can make every moment personal and every experience shoppable for your customers.