Gina Faiola

Digital Merchandiser & Marketer, Pittsburgh Steelers

Gina Faiola’s first job in digital commerce was as a copywriter the year the first iPhone came out—what a wild 10 years it has been ever since! As a digital merchandiser and marketer at the Pittsburgh Steelers, Gina bridges the world of fandom and commerce with site initiatives including exclusive player photography, fan-centric taxonomy, and native connections to the loyalty program. She is thrilled to be going into season 2 on Magento2 this coming fall.

Breakout Sessions VI
Growth Strategies
The eCommerce Playbook: Transforming the Pittsburgh Steelers’ Digital Fan Experience
Discover how the NFL’s Pittsburgh Steelers leveraged APIs for complex and critical integrations to create a robust and scalable site.