Gregg Silver

Engagement Manager, Stax Inc.

Gregg is an Engagement Manager at Stax Inc., a global strategy consultancy focused on providing data-driven, strategic advice to corporate and private equity clients. Gregg has 10+ years of experience advising on strategic analysis/initiatives at both the enterprise and functional levels. He specializes in market research initiatives aimed at identifying customer insights and understanding related quantitative metrics/impact. Specifically for Magento, Gregg is the Stax lead in supporting its efforts to better understand the economic impact of implementing Magento Commerce 2. Gregg is an avid skier and a Cleveland sports enthusiast.

Special Sessions
Understanding the Overall Economic Impact and Business Value of Migrating to Magento Commerce 2
For performance-driven companies, a flexible and scalable e-commerce platform is a competitive advantage and crucial to delivering customer loyalty and strong sales and profitability growth. One of the most scrutinized factors in deciding on an e-commerce platform strategy is evaluating the financial and business expectations one can expect in migrating to a new digital platform. Magento commissioned a third-party research firm, Stax, to conduct an economic impact study that examined the real-world impact that companies, across industries and size, realized by migrating to Magento Commerce 2. In this session, attendees can expect to hear in detail about the following results of the study: • High-level summary and learnings from the study • KPI results, including impact to performance and productivity metrics • Representative case study profiles • Best practices and tips around how to approach a project, minimize risks and upfront costs, and maximize ROI • Customer panel • Q&A This session is recommended for business, digital, and technology roles across commerce and marketing functions.