Guliz Sicotte

Director of Product Design, Magento Commerce

Guliz is the Director of Product Design and Content, leading the user experience design and documentation for Magento Commerce Cloud, Order Management, Business Intelligence, and Marketplace products. She joined Magento from Volusion, where she spent many years leading the UX design for commerce platforms and building a successful design and marketing services division. Guliz has held several roles in agencies designing world-class products and experiences for Intel, Kronos, Dassault Systèmes, and several other enterprise software companies. She is passionate about building user-friendly products using the Design Thinking methodology. In her spare time, she enjoys photography and loves to explore the great outdoors in Austin, TX with her family.

Special Sessions
Beyond Conversion: User Experience Strategies for Fostering Customer Loyalty
Utilizing user experience tools and methodologies helps you increase customer loyalty and encourage repeat-buyers. In this workshop, we’ll share how to align your business goals with your customer behavior and motivations, including identifying shopper goals and building a target customer, creating a user story, and planning for strategic conversion. You’ll walk away with helpful materials that will empower you to use Magento built-in and third-party tools to best target, engage, and measure the impact on your customers.