Managing Director, Balance Internet
James is a digital commerce innovator and thought leader with a deep passion for driving business success from digital commerce ecosystems. With more than 20 years of experience as a solutions architect. His digital retail experiences have given James a comprehensive understanding of every challenge facing businesses and opportunities that exist within them. He also has extensive experience in omnichannel marketing and bricks-and-clicks businesses. After earning his Honours Degree in Engineering, James continued his education and received an MBA and became the “go-to guy” for online retail and marketing.