James Horne

Managing Director, Balance Internet

James is a digital commerce innovator and thought leader with a deep passion for driving business success from digital commerce ecosystems. With more than 20 years of experience as a solutions architect. His digital retail experiences have given James a comprehensive understanding of every challenge facing businesses and opportunities that exist within them. He also has extensive experience in omnichannel marketing and bricks-and-clicks businesses. After earning his Honours Degree in Engineering, James continued his education and received an MBA and became the “go-to guy” for online retail and marketing.

Special Sessions
Building Exceptional Mobile Experiences Around the Globe
Mobile converts at 1/3 of desktop representing billions of dollars of lost revenue every year. Join us Monday, May 13th from 8 – 9:15 am as we discuss how to build exceptional experiences that close the mCommerce gap and convert more global shoppers. This expert panel, moderated by PayPal’s Rob Long, will explore the most recent findings from the Magento Community Mobile Optimization Study. Hear from the System Integrators and merchants who have been the driving force behind researching the optimal factors for mobile conversions.