James Zetlen

Frontend Architect , Magento Commerce

James is the Frontend Architect at Magento. He supervises frontend development best practices and helps to lead projects like Magento PWA Studio. He has done frontend and developer tooling work at PayPal, Volusion, and Blackbaud. His relationship with the Web goes back decades, and the thing is, he just loves it.

Breakout Sessions I
Business Innovations
Sweet Themes Are Made of This: The Magento PWA Studio
The Magento PWA Studio is the new, efficient and friendly way to make Magento themes and storefront experiences. It starts with the best practices and new capabilities of Progressive Web Apps, and works them seamlessly into a snappy new developer workflow. Ideas first explored by the Magento developer community are becoming part of our core product architecture. Let’s talk about what this will look like.
Breakout Sessions X
Business Innovations
Getting Ahead with the Progressive Web
Progressive Web Apps can help you get ahead in today’s crowded market. In tomorrow’s market, PWA will be the minimum price of entry. What are the ups and downs of replacing your current front end architecture? What new skills do you need? How will deployment and infrastructure needs change? Join this discussion with noted experts from our community with real-world PWA experience on Magento Commerce and other platforms.