Jeff Chasin

Principal Product Manager, Adobe

Jeff has been working with computers since learning Basic and playing Star Raiders on an Atari 800. For the past twelve years, he's worked closely with businesses to build scalable systems and repeatable processes. He helps large companies like Starwood Hotels, Apple, AT&T, and others gain value from their digital investments. Jeff came to Adobe with the acquisition of the Satellite technology management platform in August of 2013. He's now a principal product manager for Adobe Cloud Platform and an advocate for improving the developer experience.

Adobe Experience Platform Launch & Magento - Develop for the Client-side of Experience Platform (Pre-Registration was required. This session is full. Please show up 15 minutes prior to the session for the onsite wait line.)
Mobile and web marketing technologies are growing by leaps and bounds.  Come learn how to simplify your use of JavaScript tags, advertising measurement tech, and marketing pixels using brand new tools now available to Magento Enterprise customers through the Adobe acquisition. While the principles we learn can apply to any Tag Management Platform, this lab will use Adobe Launch to install and practice the basics of Tag Management on a sample Magento website.