Jeffrey Grannis

Director of Digital , Juice Beauty

As the Director of Digital at Juice Beauty, Jeffrey oversees digital and ecommerce strategy, web innovation, acquisition and retention, social media and creative across all digital platforms. Driven by his passion for clean beauty and environmental responsibility, he has led the team to innovate the brand’s digital presence, growing the channel’s revenue by 40% YOY. Grannis began his career in web 18 years ago, developing a successful online import business around the advent of the consumer Internet. A veteran to the digital space, he previously worked at Perricone MD, Hlaska and Edelman, and performed freelance work for numerous companies, including Yahoo!.

 

Breakout Sessions III
Commerce Best Practices
That’s the Beauty of It: How to Use Personalization to Drive Engagement
Personalization matters, especially in beauty! The customer not only wants it, she expects it. But how do you personalize from the web to email, not just for Millennials, but for all consumers? Join Jeffrey Grannis, Director of Digital at Juice Beauty, as he presents hard data and detailed examples of how they personalize and drive customer engagement, from acquisition and content strategy, to website and email personalization tactics.