Director of Digital , Juice Beauty
As the Director of Digital at Juice Beauty, Jeffrey oversees digital and ecommerce strategy, web innovation, acquisition and retention, social media and creative across all digital platforms. Driven by his passion for clean beauty and environmental responsibility, he has led the team to innovate the brand’s digital presence, growing the channel’s revenue by 40% YOY. Grannis began his career in web 18 years ago, developing a successful online import business around the advent of the consumer Internet. A veteran to the digital space, he previously worked at Perricone MD, Hlaska and Edelman, and performed freelance work for numerous companies, including Yahoo!.