Jennifer Conklin

Director of Account Management, Lyons Consulting Group

Jennifer is the Director of Account Management at Lyons Consulting Group, where she leads a team of senior account executives that supports strong client partnerships with leading brands and retailers including Blu Dot, Warner Music Group, Sugarfina, and Wincraft. Jennifer’s more than 15 years of agency experience enables her to strategically work with clients to drive growth, evolve their online footprint, and expand their international presence.

Breakout Sessions V
Winning Solutions
Prescription for Success: Pharmaca and Magento Seek eCommerce Excellence
How did Pharmaca, a leader in natural health and beauty, see revenue grow 25% on its eCommerce site in just one year? An expanded digital media campaign led by LYONSCG and improved site performance powered by Magento fueled this growth. In this presentation, you’ll learn why Magento has been Pharmaca’s platform of choice, and how Magento empowers its users to embrace the flexibility of the platform. The platform has enabled Pharmaca to host an impressive list of extensions, including custom brand pages, store locator, improved navigation, and a robust samples program. And Pharmaca is just getting started as it prepares to migrate from M1 to M2. Laura Coblentz, VP of Marketing & Ecommerce at Pharmaca and Jennifer Conklin, Director of Account Management at LYONSCG will tell this exciting story on the Imagine stage.