Jineane Ali

VP, Head of US Delivery, Optaros by MRM//McCann

Jineane has 10+ years of experience in the digital consumer space. She strategically translates user desires into design and technical solutions, balancing creative with content and commerce.

Under her leadership, teams have architected and stood up sites for some of the largest names in retail and fashion, producing optimized schedules, and mitigating risks. Earning her universal acclaim for her ability to take charge, keep teams on track, present a clear plan of action and partnering with clients.

 

Breakout Sessions VIII
B2B
The B2B Commerce Evolution: Importance of Leveraging Data, Content and Brand Identity
B2B Commerce is competitive—that’s nothing new. But the competition in today’s B2B digital commerce landscape is unlike anything we’ve seen before. The top initiative for B2B business influencers and decision makers is to improve the customer experience. Rich and engaging content is a major deciding factor for online shoppers. Within this, personalization is slowly evolving to individualization. Engaging customers as a “segment of one,” in real time, will be the new normal. A business must listen, capture, measure, assess, and act on customers’ intent across every enterprise touchpoint.