Joe Rollinson

CEO, Best Worlds

Joe is an entrepreneur and engineer with over 20 years of ecommerce experience. In the late nineties he worked for Mark Cuban's Broadcast.com and later for Yahoo! where his division was responsible for hosting the FIFA World Cup web store.  In 2005 he started Best Worlds - a reference to an optimizer's search for the best among many options.  Since trading-in OScommerce for Magento in 2009, he's spent the last decade helping Magento merchants grow their businesses through optimization.