John Ambrose

eCommerce Technology Strategist, Perficient Digital

John has 18 years of strategic and technical experience in B2B and B2C eCommerce. He has helped some of the best-known global brands develop, implement, and grow their eCommerce channels, including Fortune 100 clients in the consumer packaged goods, manufacturing, and entertainment industries.

Breakout Sessions II
B2B
The Digital B2B Commerce Journey: How to Take Your Next Step
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. In this session, you’ll learn about the levels of B2B digital maturity and listen to the experiences of three B2B organizations on their digital journeys and how they’ve integrated it as part of their overall corporate strategy.