John Bruno

Analyst Serving eBusiness & Channel Strategy Professionals, Forrester

John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

Breakout Sessions V
B2B
What it Takes to be a Leader in B2B eCommerce
Using the B2B companies are facing tremendous pressure to go online, but many are unsure of exactly what that means. What makes a successful B2B eCommerce site? Which capabilities deliver the highest return on investment? This session will help answer these questions with findings from a brand-new Forrester and Magento study, Forrester Analyst, John Bruno, will share the organizational qualities and specific commerce capabilities that characterize a leader in B2B commerce. He’ll highlight the capabilities that have the greatest impact on revenue growth, customer retention, efficiency gains, and more. You’ll come away with clear actions that will take your B2B eCommerce experience to the next level.