John Glasgow

Director, Commerce Strategy, Adobe

John leads strategic initiatives for Adobe Commerce Cloud including product pricing, product integrations, M&A, product capabilities and competitive differentiation. Previously worked in technology investment banking with transactions ranging from strategy projects to M&A for leading software companies such as Magento, Salesforce, SnapChat and Intuit. During this time he advised Magento on strategy and growth initiatives from 2015 through 2017. Previously he was a tech startup co-founder at Shopparel – a social eCommerce platform for creating personal experiences for consumers.

Breakout Sessions V
Experience-Driven Commerce
The Personalization Spectrum
Delivering highly relevant product to the right consumer at the right time sounds easy, right? If only you had the right resources, processes, and technologies to deliver on that promise. Using data to provide a relevant and engaging experience is crucial to capturing visitor interest, converting prospects to customers, and turning customers into advocates. But, knowing where to start with personalization can be a challenge. What data do you require? What device or channel is your customer using? How do you generate and deliver content instantaneously and at scale? Adobe customers have these capabilities at their fingertips, with integrated analytics, experience optimization, content management, and now commerce – with  Adobe Commerce Cloud. Learn how your company can make every moment personal and every experience shoppable for your customers.
Breakout Sessions VI
Business Strategies
Best Practices and Tailored Strategies for Cross-Border Commerce
Are you ready to multiply your sales by going global? Expanding into new countries is one of the classic ways to grow any business, but cross-border commerce often seems harder and riskier than it actually is. Our panel of experts—John Glasgow, Director of Commerce Strategy, Adobe; Leendert van Delft, Vice President Global Sales Programs and Digital Marketing, DHL Express; Fred de Gombert, CEO and Co-Founder, Akeneo; and Mark Sieczkowski, Senior Product Manager, Vertex—will share the most important factors to consider if you’re going cross-border, including how customers want to see product information, pay, and receive products. You'll also learn how to ensure relevance with an international audience, comply with local tax regulations, and choose the right technologies to help grow your business internationally.