John Koetsier

VP Insight, Singular

John Koetsier is a journalist, analyst, and tech executive. He writes for Forbes and Inc, and is VP Insight for Singular. John built the VB Insight research division at VentureBeat, managed teams creating software for partners like Intel and Disney, and secured VC funding for his AR cloud startup, Genesis Reality. His current dual focus is fourth industrial revolution technologies, plus martech/adtech. In 2014, John was named to Folio’s top 100 of the media industry’s “most innovative entrepreneurs and market shaker-uppers.”

He lives near Vancouver, Canada with his family, where he coaches baseball and hockey, though not at the same time. He travels frequently to Seattle, Silicon Valley, New York, and other tech hubs around the world.

Breakout Sessions II
Experience-Driven Commerce
The 12 Rules of Brand Digital Commerce
From snack foods to personal care products, consumer industries once considered exempt from the digital revolution now face growing competition from digital-first retailers. Meanwhile, consumers now expect deeply exceptional experiences and interactions with the brands they love. Most companies acknowledge the critical need for direct-to-consumer digital commerce strategies, but many initiatives are lacking a definitive framework for success. Acknowledging this shortfall in thought leadership, the Adweek/Brandweek Insights Group authored “The 12 Rules of Brand Digital Commerce,” a groundbreaking study providing a comprehensive look on the topic of digital commerce for brands. In this presentation, Gil Ozir, Adweek/Brandweek Managing Partner, reviews the first-of-its-kind report, including an outline of key factors critical for achieving a successful, long-term digital commerce strategy while avoiding costly mistakes.