Founder & CEO, MakerPlace Inc.
Founder of MasonJars.com the home and garden marketplace for makers. Karen is also a maker, designing the first multi-purpose Mason jar accessory brand reCAP and reCAP Kids. She is passionate about good design, reducing waste, and connecting makers.
Breakout Sessions II
Growth Strategies: Key Considerations for Building an Online Marketplace
Margaux 1, May 13, 2019 - 1:30pm to 2:15pm
"With online marketplace revenues expected to double by 2022, and Amazon’s growing prominence, more businesses are either selling through third party marketplaces or establishing marketplaces as part of their business model. As businesses rethink how to engage with customers wherever they are, how do they know if a marketplace approach is right for them? And what types of marketplaces make the most sense for different product categories and industries? In this session, we’ll explore with our panelists what prompted them to set up a marketplace, business considerations they had to weigh, and what platform capabilities they needed to successfully execute. "