Kathy Ury

Senior Manager, Global Product Marketing, Magento, an Adobe Company

Kathy is a seasoned PaaS and SaaS marketer as part of startup, mid-sized and global enterprise businesses including VISA, HP, and security software providers. She is passionate about the Voice of the Customer and bringing commerce solutions to market that help merchants grow revenue. 

Breakout Sessions II
Business Strategies
Growth Strategies: Key Considerations for Building an Online Marketplace
"With online marketplace revenues expected to double by 2022, and Amazon’s growing prominence, more businesses are either selling through third party marketplaces or establishing marketplaces as part of their business model. As businesses rethink how to engage with customers wherever they are, how do they know if a marketplace approach is right for them? And what types of marketplaces make the most sense for different product categories and industries? In this session, we’ll explore with our panelists what prompted them to set up a marketplace, business considerations they had to weigh, and what platform capabilities they needed to successfully execute. "