Laura Coblentz

VP of Marketing and eCommerce, Pharmaca

Laura has been the Vice President of Marketing and eCommerce at Pharmaca since September 2008. At Pharmaca, she oversees the company’s marketing, brand-positioning, consumer experience, and digital strategies. She also manages the ecommerce business, with responsibility for sales, merchandising, marketing, and website operations. Ms. Coblentz has more than 27 years of consumer package goods, specialty retail marketing and ecommerce experience Laura has also led marketing initiatives for leading wine brands, including E&J Gallo Winery. She graduated cum laude from Brown University with a Bachelor’s degree in History, and earned an MBA in Marketing and Entrepreneurial Studies from the Anderson Graduate School of Management at UCLA.

Breakout Sessions V
Winning Solutions
Prescription for Success: Pharmaca and Magento Seek eCommerce Excellence
How did Pharmaca, a leader in natural health and beauty, see revenue grow 25% on its eCommerce site in just one year? An expanded digital media campaign led by LYONSCG and improved site performance powered by Magento fueled this growth. In this presentation, you’ll learn why Magento has been Pharmaca’s platform of choice, and how Magento empowers its users to embrace the flexibility of the platform. The platform has enabled Pharmaca to host an impressive list of extensions, including custom brand pages, store locator, improved navigation, and a robust samples program. And Pharmaca is just getting started as it prepares to migrate from M1 to M2. Laura Coblentz, VP of Marketing & Ecommerce at Pharmaca and Jennifer Conklin, Director of Account Management at LYONSCG will tell this exciting story on the Imagine stage.