Lisa Fortuna

Director of eCommerce, True Value

Lisa is the Director of E-Commerce at True Value Company, a world-leading hardlines wholesaler supporting over 4,400 independently-owned stores worldwide. She is responsible for TrueValue.com as well as other digital programs that support True Value’s hyper-local marketing strategy. Lisa has led the implementation of several large strategic Omni Channel initiatives including Magento 2 ECE and Magento Order Management in 201

She is an eCommerce (and True Value) veteran, having held a variety of roles in both Marketing and IT.

Breakout Sessions III
Commerce Best Practices
How True Value is Optimizing In-store and Online Experiences with Magento and Adobe
Serving over 4,500 stores worldwide, TrueValue has been one of the world’s leading hardware wholesalers for 70 years. Join us for a fireside chat with Lisa Fortuna, True Value’s Director of Ecommerce and Brandon Schempp, Corra’s Strategic Enterprise Director to learn more about how the company is investing in a customer-driven digital roadmap powered by Magento and Adobe. During the conversation, we will discover how TrueValue is merging online and offline to formulate a commerce strategy that with keep their stores thriving for years to come.
Breakout Sessions VI
Winning Solutions
Leveraging an Omnichannel Approach to Engage Customers
Join us for a fireside chat with female leaders in the ecommerce industry from brands: True Value, Johnny Was, and Happy Family. Hear how they are using an omnichannel approach to engage with their customers and leveraging technology to reshape consumer behavior while delivering a seamless experience in both brick & mortar locations and online.