Lou Pietragallo Jr.

Director of Digital Commerce, Pittsburgh Steelers

Lou is a seasoned technology commerce leader responsible for the success of some of the world’s largest and most complex digital commerce solutions.  Lou has over 20 years of experience as a technology expert.  He has transformed major retailers from $1M in sales to over $1B annually. 

Currently, Lou is responsible for all operations, marketing, and merchandising for the 6 time Superbowl champion Pittsburgh Steelers. 


Breakout Sessions VI
Growth Strategies
The eCommerce Playbook: Transforming the Pittsburgh Steelers’ Digital Fan Experience
Discover how the NFL’s Pittsburgh Steelers leveraged APIs for complex and critical integrations to create a robust and scalable site.