Matthew Marco

Director of User Experience and Design, Optaros by MRM//McCann

Matthew believes for each client, he and his team must immerse themselves in the project’s business objectives and market segments in order to design innovative and usable experiences for the evolving range of connected devices through which customers engage with brands.

Matthew has led user experience design and strategy for clients including the National Football League (NFL), Melissa & Doug, IFC Films, the University of Michigan, Cablevision, the U.S. Department of State, and the U.S. House of Representatives.

Breakout Sessions VIII
B2B
The B2B Commerce Evolution: Importance of Leveraging Data, Content and Brand Identity
B2B Commerce is competitive—that’s nothing new. But the competition in today’s B2B digital commerce landscape is unlike anything we’ve seen before. The top initiative for B2B business influencers and decision makers is to improve the customer experience. Rich and engaging content is a major deciding factor for online shoppers. Within this, personalization is slowly evolving to individualization. Engaging customers as a “segment of one,” in real time, will be the new normal. A business must listen, capture, measure, assess, and act on customers’ intent across every enterprise touchpoint.