Nicole Crivelli

National Digital Marketing & eCommerce Manager - DTC, Coca Cola Amatil

Nicole is the Digital Marketing & eCommerce Manager DTC for Coca-Cola Amatil. DTC (Direct-To-Consumer) within CCA is made up of 2 great businesses –Neverfail Spring Water, Australia’s #1 Spring Water Cooler brand and CokeVending, with over 18,000 venders, it is Australia’s largest unattended retail store network. Nicole is leading a number of high-profile digital transformation projects within DTC and is responsible for the digital strategy and execution of these businesses.

Nicole has a broad range of experience across a wide range of disciplines including strategy, sales, commercial finance, process re-engineering and leading significant projects. Her focus and passion in last 7 years has been in the digital marketing and eCommerce space. 

Nicole is currently leading the development of an eCommerce platform on Magento Enterprise 2.2 for Neverfail for their broad range of 80,000 B2B & D2C customers, which launches in April 2018. With subscription style and one-off purchasing to be delivered, and online account management for key and national account customers, the Magento platform be a significant competitive advantage for Neverfail.

Breakout Sessions VII
Commerce Best Practices
How Coke Builds Customer Lifetime Value Across the Direct to Consumer Experience
The Coca-Cola brand has successfully created a Direct to Consumer Experience by crafting a customer-centric engagement strategy to delight across the customer lifecycle. Learn from Todd Skidmore, Coke’s Senior Manager, Direct to Consumer, and Nicole Crivelli, National Digital Marketing & eCommerce Manager at Coca-Cola Amatil, for lessons about: • Fine-tuning the hit “Share a Coke” campaign • How Neverfail Spring Water is creating meaningful engagement through targeting passion points • Prioritizing agile marketing and customer engagement decisions • Tips for build on opportunities to engage consumers leading through and beyond the path to purchase • Strategies to apply customer data and insights to drive merchandising mix and marketing messaging This session also will explore how two divisions of one of the world’s largest and most iconic brands supports cross-functional collaboration and planning across a variety of stakeholders, both internal and external.