Olivier Pepin

SVP, Chief Architect, Optaros by MRM//McCann

Olivier has over 15 years of experience in delivering technology solutions in various enterprise environments for professional services firms. He possesses a unique blend of business and technical savvy, a big picture vision and the drive to make that vision a reality.

Olivier has acquired a very strong functional and technical e-commerce platform knowledge (Certified on Magento Enterprise, Hybris, Salesforce Commerce Cloud) as well as a JEE and LAMP expertise during his various assignments as Solution and Enterprise Architect.

Breakout Sessions VIII
B2B
The B2B Commerce Evolution: Importance of Leveraging Data, Content and Brand Identity
B2B Commerce is competitive—that’s nothing new. But the competition in today’s B2B digital commerce landscape is unlike anything we’ve seen before. The top initiative for B2B business influencers and decision makers is to improve the customer experience. Rich and engaging content is a major deciding factor for online shoppers. Within this, personalization is slowly evolving to individualization. Engaging customers as a “segment of one,” in real time, will be the new normal. A business must listen, capture, measure, assess, and act on customers’ intent across every enterprise touchpoint.