Paul Byrne

Founder & President, Razoyo.com

Paul is the founder and President of Razoyo, an online firm that started developing stores for merchants on Magento in 2012 and has launched, updated or maintained 100s of stores since then. After a brief stint in technical sales and an MBA from Milan's SDA Bocconi, Paul started his career in Hamburg, Germany in 1992 as International Manager, taking over finance and marketing for the company's French subsidiary in 1993. He spent most of the next 15 years in Marketing for PepsiCo, Havas Advertising and The Smart Circle, where he was Chief Marketing Office. He struck off on his own in 2009 and soon found himself as an online merchant which he loved so much that he decided to focus on helping merchants succeed. Razoyo has been doing just that ever since.

Breakout Sessions V
Technical
Mobile Conversion in the Wild: Global Research Results
Come hear from our community team of System Integrators and Merchants about their participation in an ongoing study measuring the impact of mobile optimization’s effects on conversion. Hear firsthand about the changes they made and the positive results achieved.