Peter Mintchev

UX Design Manager, Magento Commerce

Peter is a UX Design Manager at Magento. Over a decade ago he abandoned his solitary career as an artist to dive into the rich and enchanting world of technology. He believes that nothing demands more creativity, discipline, and collaboration than creating meaningful solutions for others.

Special Sessions
Beyond Conversion: User Experience Strategies for Fostering Customer Loyalty
Utilizing user experience tools and methodologies helps you increase customer loyalty and encourage repeat-buyers. In this workshop, we’ll share how to align your business goals with your customer behavior and motivations, including identifying shopper goals and building a target customer, creating a user story, and planning for strategic conversion. You’ll walk away with helpful materials that will empower you to use Magento built-in and third-party tools to best target, engage, and measure the impact on your customers.