Peter Sheldon

Senior Director, Strategy, Magento, an Adobe Company

Peter is a well known industry expert in eCommerce and omni-channel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.

Today Peter leads commerce strategy for Magento an Adobe company, the leading provider of open omni-channel commerce to retailers, brands and branded manufacturers with over $50B in gross merchandise volume transactions processed annually by a community of more than 250,000 online retailers.

Breakout Sessions VI
Business Strategies
Best Practices and Tailored Strategies for Cross-Border Commerce
Are you ready to multiply your sales by going global? Expanding into new countries is one of the classic ways to grow any business, but cross-border commerce often seems harder and riskier than it actually is. Our panel of experts—Peter Sheldon, Senior Director of Strategy, Magento; Leendert van Delft, Vice President Global Sales Programs and Digital Marketing, DHL Express; Fred de Gombert, CEO and Co-Founder, Akeneo; and Mark Sieczkowski, Senior Product Manager, Vertex—will share the most important factors to consider if you’re going cross-border, including how customers want to see product information, pay, and receive products. You'll also learn how to ensure relevance with an international audience, comply with local tax regulations, and choose the right technologies to help grow your business internationally.