SVP, Artificial Intelligence, Emarsys
Raj Balasundaram is an Artificial Intelligence Marketing (AIM) aficionado. Raj runs the AI innovations team for Emarsys. As a trusted advisor for leading marketers, he has successfully helped them leverage their data to out-manoeuvre competitors and achieve superior financial results. Being a keen storyteller, he often simplifies complex digital marketing challenges into practical frameworks to passionately advocate customer centricity marketing techniques. Raj has delivered key notes at a variety of global conferences and road shows, evangelizing the art of data intelligence-based marketing. He is also passionate about mentoring and teaching; he works with young aspiring marketers, giving them inspiring insights into the complex world of AI marketing practices.