Rene Negron

VP of Client Development , SILK Software

Rene Negron is VP of Client Development at SILK Software. With over 25 years of experience in business consulting, sales and marketing strategies, Negron leads the company’s business development efforts enabling clients to increase online revenue, audience expansion and customer loyalty.  


Negron has extensive experience with all aspects of B2C and B2B business strategies. His Fortune 100 background afforded him the opportunity to develop customer engagement and communication initiatives for a variety of recognized brands. Negron’s global communications experience provides key insights for strategic business and emerging markets expansion.

Breakout Sessions VI
Small Business
eCommerce Abroad: Staking your Claim in an International Market
In this session, Rene and Dong from Silk Software will deliver a roadmap for expanding your small business abroad using Magento Commerce. They’ll discuss how to test demand by expanding into, and learning from global marketplaces like Amazon, eBay, and Facebook. Next, they’ll highlight key operational details to plan for details including currency and payments, shipping, localization, and trade regulations. A U.S. small merchant that expanded to China will be featured.