Rob Long

Evangelist, PayPal

At PayPal, Rob is the evangelist for PayPal’s global system integrator community where he helps partners better understand, design and implement ecommerce payments. Before PayPal, Rob led engineering teams at Magento and was a ecommerce system integrator for over a decade. 


Special Sessions
Building Exceptional Mobile Experiences Around the Globe
Mobile converts at 1/3 of desktop representing billions of dollars of lost revenue every year. Join us Monday, May 13th from 8 – 9:15 am as we discuss how to build exceptional experiences that close the mCommerce gap and convert more global shoppers. This expert panel, moderated by PayPal’s Rob Long, will explore the most recent findings from the Magento Community Mobile Optimization Study. Hear from the System Integrators and merchants who have been the driving force behind researching the optimal factors for mobile conversions.
Breakout Sessions III
Winning Solutions
Optimizing Mobile Conversion: 7 Surprising Results from a Magento Community Study
For the past 11 months, 29 Magento agencies have tested over $500 million in transactions to help improve mobile conversion. Result: Over 9.3% increase in revenue for the 130 merchants in the Mobile Optimization Initiative. Learn seven surprising ways merchants and agencies are designing ecommerce experiences to close the mobile revenue gap.