Ronald Dod

Partner and CEO, Visiture, LLC

Ronald is CEO of Visiture. Visiture is a full-service search marketing agency for eCommerce businesses with a focus on Google, Bing, Facebook & Amazon. His passion is helping eCommerce business owners and marketing professionals navigate the eCommerce marketing landscape and use data to make more effective decisions to drive new traffic and conversions. He holds a Masters in the Science of Marketing from Florida State University and is certified in Google Adwords & Analytics.

Breakout Sessions IX
Commerce Best Practices
Driving More Revenue Through Content Marketing & SEO
Driving revenue using content marketing and SEO is on the hot list of goals for the majority of Magento merchants in 2018. The reasons for not doing it include: It’s too complicated, it takes a while for measurable results, and it requires new processes. The purpose of this discussion will be to showcase step-by-step demonstration of a content creation and promotion strategy that retailers should be utilizing today to increase their organic search rankings, traffic, and sales. This strategy will be advanced enough for the seasoned SEO manager of a large online retail store but simple enough for smaller merchants to implement immediately.