Shannon Hane

Director of Product Marketing, Magento Commerce

Shannon focuses on product marketing and go-to-market strategies for the Magento Digital Commerce product line and B2B initiatives. Prior to joining Magento in 2013, Shannon managed product marketing for Yahoo! Small Business, which provides web hosting, eCommerce, and marketing services to small businesses. She has also held marketing positions at Inktomi, E*TRADE, and Apple.

Breakout Sessions IX
B2B
Secrets to B2B Commerce Success
Pioneering an eCommerce strategy in a B2B organization has its challenges. From gaining organizational support to creating a vision for new business models and ways of interacting with buyers, there are few hard, and fast, best practices to rely on. Learning from practitioners who are testing new ideas every day is one of the best ways to identify effective strategies for your business. In this session, you’ll hear from four seasoned B2B commerce leaders who will share their hard-won insights into building business cases, enabling fast and easy product discovery, simplifying the buying and order management process, and managing an upgrade to Magento 2.