Tom McFadyen

CEO, McFadyen Digital

Tom has overseen hundreds of eCommerce & marketplace projects which cumulatively generate tens of billions of dollars of annual online revenue during his twenty years of eCommerce focus.  After starting McFadyen Digital three decades ago he grew it to several hundred employees operating globally across the US, Brazil, and India.  McFadyen Digital is the leading advisor and implementer of digital marketplaces.  Tom is also a board member or committee leader in NRF, YPO & EO.

Breakout Sessions II
Business Strategies
Growth Strategies: Key Considerations for Building an Online Marketplace
"With online marketplace revenues expected to double by 2022, and Amazon’s growing prominence, more businesses are either selling through third party marketplaces or establishing marketplaces as part of their business model. As businesses rethink how to engage with customers wherever they are, how do they know if a marketplace approach is right for them? And what types of marketplaces make the most sense for different product categories and industries? In this session, we’ll explore with our panelists what prompted them to set up a marketplace, business considerations they had to weigh, and what platform capabilities they needed to successfully execute. "